"Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 and some Geo"; keynote presented on April 16th 2010 at the closing plenary of the GIS Research Conference UK at University College London.

1. GISRUK 2010 at UCL Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo Gary Gale, Yahoo! Geo Technologies

2. 2 KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/

3. 3 Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/

4. this talk is brought to you … Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

5. … by the number 3 boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

6. … by the letter w Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/

7. … by the word local (hyper and micro) Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

8. … and by a theory BharathKishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

9. warning: may contain references to checking in and foursquare Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

10. 10 postverta – geo past robceemoz on Flickr : http://www.flickr.com/photos/robceemoz/3031609961/

11. 11

12. 12 What Makes The Pie Shop Tick on Flickr : http://www.flickr.com/photos/hollywoodplace/3016264752/

13. 13 Phasepistol on Flickr : http://www.flickr.com/photos/12377578@N07/2406524180/

14. stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

15. 15 A d I q on Flickr : http://www.flickr.com/photos/eshadiq/4255787252/in/pool-73008182@N00

16. 16 JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

17. 17

18. 18 Wireless Ninja on Flickr : http://www.flickr.com/photos/33853848@N04/3378403467/

19. 19

20. 20 Patrick Ng on Flickr : http://www.flickr.com/photos/moleskineart/3517295211/

21. “you may well ask, chris, what is my theory?” Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

22. the theory of stuff 22

23. 23 Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

24. “what is it for and why would anyone use it?” @aaronofmontreal pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

25. 25 janus – geo present RedJinn on Flickr : http://www.flickr.com/photos/jinnrouge/3156175315/

26. some numbers KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/

27. comscore 2009 digital year (us)

28. http://www.marketingcharts.com/interactive/local-online-to-grow-12-in-2009-will-slow-next-year-11000/borrell-associates-local-online-marketing-spend-forecast-advertising-promotions-october-2009jpg/

29. mobile search revenue forecast (us) http://www.marketingcharts.com/interactive/us-mobile-search-ad-revenues-to-reach-14b-in-2012-1578/tkg-mobile-search-revenue-forecastjpg/

30. hype (or local)? jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

31. entities & events located in a well defined, community scale, area nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

32. intended for consumption by residents/visitors to that area Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

33. created by a resident or visitor to that area splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

34. technology hurdles … 34 Tommy on Flickr : http://www.flickr.com/photos/28946649@N02/3790596718/

35. matching jlz on Flickr : http://www.flickr.com/photos/jlz/4439715350/

36. content D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

37. intent hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/ 37

38. users National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/ 38

39. geo Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/4371010785/

40. parsing & tagging szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

41. intent pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

42. location Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

43. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 43

44. gps John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/ 44

45. a-gps Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/ 45

46. cell tower Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/ 46

47. wifi access point Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/ 47

48. hyperlocal genera 48 Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

49. “classic” hyperlocal allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

52. “corporate” hyperlocal annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

53. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

54. 54

55. “user” hyperlocal 6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

56. 56

57. 57

58. granularity mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

59. local – county level

60. hyperlocal – city or neighbourhood level

61. microlocal – block level

62. elephant in the room Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

63. is location that ubiquitous? stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//

64. only ~21% of total handsets 64 JoeyPeter on Flickr : http://www.flickr.com/photos/joeypeter/2889411919/

65. what about the other ~79% … ? 65

66. privacy

69. inventory? 69 Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

70. ip Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/ 70

71. accuracy # 1 71

72. accuracy # 2 72

73. negativity

74. mayor of the north pole krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

75. faking it

76. anteverta – geo future laurapadgett on Flickr : http://www.flickr.com/photos/laurapadgett/3996326599/

77. 5m subscribers by 2011 gigaom.com, August 2008 Ed Yourdon on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

78. 1 check in per second

79. 33% of mobile users read mobile news mm&t, March 2010 ilamont.com on Flickr : http://www.flickr.com/photos/ilamont/4328628207/

80. foursquare history

81. mercurynews.com – 3/26/10

82. and finally UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

83. the three w’s Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/

84. #1 - where Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/

85. normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

86. 86

87. #2 - when Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/

88. julesjulesjulesm on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/

89. wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/

90. jeffhutton.net on Flickr : http://www.flickr.com/photos/jeffhutton/429299456/

91. #3 - what Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/

92. Tammy Camp on Flickr : http://www.flickr.com/photos/tammycamp/4423792995/

93. Thurrock Phil on Flickr : http://www.flickr.com/photos/phils_photos/2312562929/

94. not taking notes? selva on Flickr : http://www.flickr.com/photos/selva/24604141/

95. GISRUK 2010 at UCL Hyperlocal Deities, Pachyderms, the Letter W, the Number 3 & some Geo Gary Gale, Yahoo! Geo Technologies http://slideshare.net/vicchi

96. thanks for listening Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

97. t: @vicchi b: www.vicchi.org w: www.garygale.com