"Hyperlocal or Hype (and Local)?"; presented at the Location Business Summit on 28th. April 2010 in Amsterdam, Netherlands

1. Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010
Gary Gale, Yahoo! Geo Technologies

2. KELLYLEEBARRETT on Flickr : http://www.flickr.com/photos/kellylee/4177529745/
2

3. Gary Gale on Flickr : http://www.flickr.com/photos/vicchi/4414198544/ 3

4. this talk is brought to you …
Brian Indrelunas on Flickr : http://www.flickr.com/photos/btindrelunas/145692717/

5. … by the number 3
boklm on Flickr : http://www.flickr.com/photos/boklm/486646798/

6. … by the letter w
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/376713306/

7. … by the word local (hyper and micro)
Craig A Rodway on Flickr : http://www.flickr.com/photos/m0php/3456026311/

8. … and by a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

9. warning: may contain references to checking in, foursquare
and monty python
Simon Lieschke on Flickr : http://www.flickr.com/photos/slieschke/2914498846/

10. Rich Anderson on Flickr : http://www.flickr.com/photos/memestate/3159343310/

11. a (mercifully brief) history of location
Boson Nova on Flickr : http://www.flickr.com/photos/bosonnova/3250298799/

12. ??? bc - smoke signals
Newsbie Pix on Flickr : http://www.flickr.com/photos/newsbiepix/4235304729/

13. 3200 bc – celestial navigation
ohad* on Flickr : http://www.flickr.com/photos/ohadby/4119933035/

14. 1000 bc – homing pigeons
Adelaide Archivist on Flickr : http://www.flickr.com/photos/adelaide_archivist/3172908079/

15. 1100 bc – magnetic compass
Sebastian Niedlicj (Grabthar) on Flickr : http://www.flickr.com/photos/42311564@N00/2292118012/

16. 1300 – mappa mundi
elefthis1 on Flickr : http://www.flickr.com/photos/61288890@N00/2141540887/

17. 17

18. circa 1600
normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

19. caveman on Flickr : http://www.flickr.com/photos/caveman_92223/3185534518/

20. Changua Coast Conservation Action on Flickr : http://www.flickr.com/photos/waders/3177090710/

21. perpetualplum on Flickr : http://www.flickr.com/photos/perpetualplum/2866054138/

22. 1900 – radio triangulation
Happychopper on Flickr : http://www.flickr.com/photos/happychopper/345096825/

23. 1960 - gps
John_Dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/

24. 1990 – portable gps
2Tales on Flickr : http://www.flickr.com/photos/stigster/3761714132/

25. 2000 – smart phone
stevegarfield on Flickr : http://www.flickr.com//stevegarfield/1270723762//photos

26. 2009 – LBS apps
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27. a theory
Bharath Kishore on Flickr : http://www.flickr.com/photos/bharathkishore/4428219272/

28. “you may well ask, chris, what is my theory?”
Larry He’s So Fine on Flickr : http://www.flickr.com/photos/18946008@N06/3239708619/

29. Source: http://www.flickr.com/photos/vicchi/4322247790/ and http://www.vicchi.org/2010/02/01/the-theory-of-stuff/

30. caution, may contain hype
dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/358317620/

31. “what is it for and why would anyone use it?”
@aaronofmontreal
pkingDesign on Flickr : http://www.flickr.com/photos/pkingdesign/4081588224/

33. “no, no, don’t tell me. I’m keen to guess”

34. entities & events located in a well defined, community scale, area
nep on Flickr : http://www.flickr.com/photos/nep/1812127513/

35. intended for consumption by residents/visitors to that area
Hybridotus on Flickr : http://www.flickr.com/photos/hybridotus/40408803/

36. created by a resident or visitor to that area
splorp on Flickr : http://www.flickr.com/photos/splorp/59231687/

37. (hyperlocal) recipes
cafemam on Flickr : http://www.flickr.com/photos/cafemama/89466943/

38. (matching) recipe
oknovokght on Flickr : http://www.flickr.com/photos/oknovokght/350327292/

39. content
D’Arcy Norman on Flickr : http://www.flickr.com/photos/dnorman/2781572080/

40. intent
hey mr glen on Flickr : http://www.flickr.com/photos/glenscott/2615622293/
40

41. users
National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
41

42. (geo location) recipe
ToastyKen on Flickr : http://www.flickr.com/photos/toasty/1540997910/

43. parsing & tagging
szim90 on Flickr : http://www.flickr.com/photos/szim90/272670479/

44. intent
pcg on Flickr : http://www.flickr.com/photos/pgc/199661101/

45. (user) location
smileygeekgirl on Flickr : http://www.flickr.com/photos/smileygeekgirl/4543415757/

46. (user location) recipe
Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/

47. ip
Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
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48. gps
John_dulaney on Flickr : http://www.flickr.com/photos/15046584@N08/1562794445/
48

49. a-gps
Grudnick on Flickr : http://www.flickr.com/photos/9716802@N02/2636730052/
49

50. cell tower
Mist Dog on Flickr : http://www.flickr.com/photos/mistdog/770903199/
50

51. wifi access point
Travellin’ Librarian on Flickr : http://www.flickr.com/photos/travelinlibrarian/311646165/
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52. “I am here”

53. hyperlocal genera
53
Abulic Monkey on Flickr : http://www.flickr.com/photos/abulic_monkey/3173772897/

54. “classic” hyperlocal
allaboutgeorge on Flickr : http://www.flickr.com/photos/allaboutgeorge/2583886589/

55. http://twitter.com/andrewl/status/12707183405

58. “corporate” hyperlocal
annshi on Flickr : http://www.flickr.com/photos/annshi/3879730603/

59. Nickel N on Flickr : http://www.flickr.com/photos/nickelnijman/4449870171/

60. 60

61. “social” hyperlocal
6S on Flickr : http://www.flickr.com/photos/6smarketing/3907983896/

62. 62

63. 63

64. (hyperlocal) granularity
mikemol on Flickr : http://www.flickr.com/photos/28208534@N07/4310966901/

65. local – county level

66. hyperlocal – city or neighbourhood level

67. microlocal – block level

68. elephant in the room?
Adrian Midgley on Flickr : http://www.flickr.com/photos/midgley/3237080905/

69. elephants
ebatty on Flickr : http://www.flickr.com/photos/ebatty/17436209/

70. (hyperlocal) matching
morberg on Flickr : http://www.flickr.com/photos/morberg/4011852944/

71. inventory?
71
Puck-Man on Flickr : http://www.flickr.com/photos/puckman/3450453524/

72. ip
Jeff Kubina on Flickr : http://www.flickr.com/photos/kubina/941654709/
72

73. (hyperlocal) accuracy
Gare & Kitty on Flickr : http://www.flickr.com/photos/gareandkitty/276471187/

74. 74

75. 75

76. (hyperlocal) fakery
Dennis from Atlanta on Flickr : http://www.flickr.com/photos/dennis_matheson/3647166332/

77. krazydata on Flickr : http://www.flickr.com/photos/yourdon/2626866614/

79. your place is not my place
khowaga1 on Flickr : http://www.flickr.com/photos/khowaga/2895672352/

84. (geo) babel
ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/

85. you think we’re talking about the same thing; we’re not
Jennoit on Flickr : http://www.flickr.com/photos/benandjenn/2419628201/

86. geoffeg on Flickr : http://www.flickr.com/photos/geoffeg/175558343/

87. social
svenwerk on Flickr : http://www.flickr.com/photos/svenwerk/858381180/

88. crowd sourced
TomStardust on Flickr : http://www.flickr.com/photos/tomstardust/2502329753/

89. search
Arenamontanus on Flickr : http://www.flickr.com/photos/arenamontanus/3440683691/

90. corporate
RafeB on Flickr : http://www.flickr.com/photos/rafeblandford/4049042485/

91. official
farouk_taj on Flickr : http://www.flickr.com/photos/farouqtaj/3684856851/

92. aggregator
Stefan on Flickr : http://www.flickr.com/photos/st3f4n/4085958000/

93. (geo) babel
ThomasThomas on Flickr : http://www.flickr.com/photos/thomasthomas/274884308/

94. and finally
UIC Digital Collections on Flickr : http://www.flickr.com/photos/uicdigital/4387525282/

95. putting stuff into (geo) boxes
aka*kirara on Flickr : http://www.flickr.com/photos/akakirara/2892007034/

96. the three w’s (of geo)
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3035129312/

97. #1 - where
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/

98. normanbleventhalmapcenter on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/2674855383/

99. 99

100. #2 - when
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/

101. julesjulesjules m on Flickr : http://www.flickr.com/photos/ladymissmarquise/3612953518/

102. wokka on Flickr : http://www.flickr.com/photos/wokka/270124789/

104. #3 - what
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/

105. Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/

106. dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/398881239/

107. David Wulff on Flickr : http://www.flickr.com/photos/dwulff/24268830/

108. Norman B. Leventhal Map Center at the BPL on Flickr : http://www.flickr.com/photos/normanbleventhalmapcenter/3045203299/

110. bobcatrock on Flickr : http://www.flickr.com/photos/bobcatrock/2230710307/

111. psd on Flickr : http://www.flickr.com/photos/psd/164189482/

112. #1 - where
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3559571298/

113. #2 - when
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/2241928570/

114. #3 - what
Leo Reynolds on Flickr : http://www.flickr.com/photos/lwr/3501065548/

115. not taking notes?
selva on Flickr : http://www.flickr.com/photos/selva/24604141/

116. Hyperlocal or Hype (and Local)?
The Location Business Summit, Amsterdam, April 2010
Gary Gale, Yahoo! Geo Technologies
http://slideshare.net/vicchi

117. thanks for listening
Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/

118. t: @vicchi
b: www.vicchi.org
w: www.garygale.com