The Open Location Ecosystem and the Mobile Internet

The Open Location Ecosystem and the Mobile Internet Gary Gale, Yahoo! Geo Technologies @ BCS NLB September 2008

Overview and Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Yahoo! Geo Technologies ... where am I? ... where are my friends? ... who’s near to me? ... what’s near me? ... what’s relevant to where I am?

Challenges, Market Demands and Business Needs ,[object Object],Multiple, Fragmented Approaches Inconsistent capture, definition, and context across network Limited access and visibility to other applications and the user Conflicts and gaps between internal approaches and applications Overlapping, mismatched approaches and user experience Crippled Accuracy and Relevance Lack of understanding and intent in relationship to the user No consistent method or place for declaring “I am Here” Coverage and accuracy varies by granularity and geography GPS/Phone Device Consolidation More devices with integrated functionality; cell phone, internet, navigation into one device Phones with GPS, 3G, GPS, WiFi, Bluetooth and Navigation GPS devices with 3G, WiFi, Bluetooth and now phone Market Consolidation TomTom buys TeleAtlas for $4.5 Billion Nokia buys Navteq for $8.1 Billion Multiple Carriers backing Social Network/Location Services ,[object Object],Explosion of Location Based Services and APIs Major handsets and platforms; Java, Symbian, Blackberry, Apple Google Location API and Gears for Windows Mobile, Android Yahoo! ZoneTag, Mobile, Fire Eagle Location API Location-Aware Applications Mainstream web sites leveraging location to display relevant info Real-time traffic, gas prices, news, business listings, real-estate listings, etc. Social mapping; upload maps, content with other users and applications

User Location Solutions Detection Accuracy + Granularity Management Privacy + Sharing Matching Relevance + Monetization

Social Networks – Social Context

Fire Eagle – Social and Location Context Fire Eagle

Without Fire Eagle Vertical Towers of Siloed Location Data

With Fire Eagle User-Controlled Location Sharing and Integration

Fire Eagle’s User-Controlled Geo ACLs |- n’hood -| |------ zip -----| |-------- city -------| |------------ county -----------| |--------------- state ----------------| |---------------- country -----------------|

fireeagle.yahoo.net Fire Eagle

findmespot.com ,[object Object],Spot

Consolidating the World’s Geography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Describing the World’s Geography

The Developers and Publishers Dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object]

Resources www.ygeoblog.com developer.yahoo.com/fireeagle developer.yahoo.com/geo mobile.yahoo.com/developers /roadmap

Yahoo!’s Global Geographic Ontology Robust Location Hierarchies & Relationships National Super-Region Cluster DMA, MSA Cluster City Cluster Postal Code Cluster State Cluster Ventura Nevada Pacific Northwest 91101 90403 91776 91103 90025 91901 Pasadena Sierra Madre South Pas Temple City Alhambra Los Angeles California Pacific Southwest USA Utah Arizona California Nevada Los Angeles Sacramento Fresno Baja San Francisco San Gabriel Glendale Burbank Santa Monica San Gabriel 5499000 75000000 123987 78970987 125679 134568 Parent Adjacent Regions Children

The Open Location Ecosystem and the Mobile Internet

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The Open Location Ecosystem and the Mobile Internet