Practical ideas for alumni relations staff on how use social media (in particular LinkedIn, Twitter and Facebook) to engage and interact with graduates. This slideshow was presented by Vicky Carmichael at the Association of MBAs' Alumni and Development Forum which took place in Dublin, Ireland on 14 June 2013. I do not own the images in this presentation.

1. practical ideas for engaging
alumni using social media

2. tap into hidden networks
‣ Embrace unofficial groups
and resist the urge to control
- get involved if appropriate,
but only if it’ll add value
‣ Use linkedin.com/alumni to
gain an insight into your
alumni networks and target
relevant groups

3. example: grenoble

4. example: grenoble

5. ways to use linkedin alumni
‣ To search alumni by date graduated or attended
‣ To seek out alumni who have accomplished interesting
things, to feature in alumni newsletter or blog
‣ To find alumni from a particular organisation or sector, for
example to offer work placements or speak at events
‣ To see what alumni groups exist on LinkedIn

6. example: grenoble

7. help your alumni job-hunt
‣ Best way to elicit loyalty is to
offer something of value
‣ Allow alumni to post job
opportunities - moderate if
you wish
‣ Use video for career related
tutorials and guidance
(interview technique, Q&As
with employers etc)

8. share alumni-created content
‣ Encourage alumni to share
URLs to their blogs and
personal sites - subscribe in
an RSS feed reader
‣ Check whenever inspiration
dries up
‣ Feature alumni-created
content across social
networks and
communications with alumni

9. fundraise the social way
‣ Use a fundraising app that
integrates with social media,
(e.g. fundrazr.com)
‣ Assign funds to specific
projects and target relevant
groups

10. teach alumni to use social media
‣ Allow students to start
networking with alumni
‣ Encourage students and
alumni to set up a LinkedIn
profile and connect to your
group
‣ Promote your social
networks across all
communications and
integrate sharing options

11. inspiration for content
‣ promote upcoming
events
‣ report milestones
‣ news and updates
‣ share photos and video
‣ competitions
‣ topical discussion
‣ faculty research and
press
‣ celebrate alumni success
‣ interviews with alumni
‣ calls to action; elicit
involvement
‣ communicate benefits

12. social media cheat sheet
‣ Use LinkedIn for professional
networking, jobs and career
related information
‣ Use Twitter for general news
and updates; include links
‣ Use Facebook for social
events, images/video and
lighthearted messages

13. let us help you!
‣ Exclusive LinkedIn group for MBA students and
graduates from AMBA accredited schools
‣ Tell us about alumni events, campaigns and successes -
we’ll share them across our networks
‣ @Assoc_of_MBAs
‣ facebook.com/associationofmbas
‣ Ask us about our Group Membership Scheme and
Global AMBAssadors Programme

14. useful online resources
http://www.slideshare.net/SidneyEve/social-media-for-
alumni-associations
http://www.linkedin.com/alumni
http://university.linkedin.com/career-services/resources
https://twitter.com/about/resources/buttons
http://www.facebook.com/groups/alumnirelations
http://www.mashable.com