1. Method D e v e l o p m e n t
Laundry
New Service
Vicky Chang
02357126
ADV465 Creative Planning

2. What’s the current
Situation?
-Long process
-Garments need to be classified by color or
material
-Time consuming
-Don’t know how to take care of special materials
-Carry heavy laundry detergent
-No transparency in general cleaners
-Don’t trust public laundry room
-Have to exchange coins or add value
-Always forget when was last time doing laundry
-Lost garments
-Facilities are always out of order
-Lost laundry card
-Take risks if your clothes were damaged while
washing or drying

3. Insight
Your clothes are clean
Need
The facilities and environments
Want are clean
Someone takes care of
Desire your laundry

4. A forever-growing number of more sophisticated,
more demanding, but also more try-out-prone,
super-wired urban consumers are snapping up
more ‘daring’ goods, services, experiences, cam-
paigns and conversations.

5. METHOD
CLEANING
CENTER
+
Id ea ... ( &
)
B ig ( )

6. Your laundry is the member.

7. Description
-Method Cleaning Community Website
-Located in your neighborhood
-Membership
-Self-service laundry
-Garment care service
-Dry clean service
-Special cleaning service
-Laundry product discount
-Free laundry detergent for self-service
-Safety laundry sensor card
-Daily maintenance
-Transparency
-Pick up & Home delivery

8. How to pay?
As become Method Cleaning
Center’s member, you can
register online at Method
Cleaning Community.
Your monthly statement of
using Method Cleaning Service
will be sent to you, or you also
can check it with Method
Website.
Customer can either pay
online, or enclose check and
mail back to Method.
You also can check your
history/bill payment, statement
online, or contact Method with
any problems.

9. Positioning
-New option for urbany laundry
-Create a community for your laundry
-A transparent laundry service
-A better management for your laundry

10. Competitive
-Coin laundry stores
-Cleaners operated by individuals

11. Human Needs
-Men& Self
-Men& Men
-Men& Machine
-Men& Nature
-Men& Society

12. Target Audience

13. Engagement
Inquiry: Ask Method Laundry Expert
about garment caring, washing tips, or
product/service information.
Home Delivery Service: Schedule your
pick-up& home delivery dry clean service
online, Method Cleaning Center will help
you out.
Laundry Pick-up Service: The distance
between your place and Method Cleaning
Center is too far? Call Method Shuttle pick
up for you.
Laundry Reminder: Set up the time of
doing laundry, ex. Every 2 week. Method
Cleaning Community will send you e-mail
and text message to remind you it’s about
time to do laundry.

14. Social Relationship
Why does it +
make sense for Social Consciousness
Method? Doing laundry is a kind of rela-
tionship between you and your
laundry service. Both of you
should have responsibility to
protect the environment, and
have social consciousness to
make the world better.

15. How to get the
word out about
its awesomeness?
-Agenda this New Method Cleaning Center in su-
permarket laundry product area, ex. Safeway, Cost-
co, Target, etc.
-Put this new business in Google Map, while people
doing searching, they will see where is
New Method Cleaning Center.
-Cooperate with 24hr Fitness Center, to let their
members know about this service, and
then become Method’s member.
-Cooperate with urban apparel retailers, like Urban
Outfitters, American Apparel. Discount coupons
provide when register for Method membership.
Register online customer for these two stores, can
get one free Method Laundry Detergent.

16. A method to make the world better.