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4934036 adidas-mktg-industry-analysis-india (1)
1.
2.
3.
Competitor Analysis
4.
5.
6.
MOST IMPORTANT FACTOR
BEFORE PURCHASE
7.
CUSTOMERS’ WILLINGNESS TO
PAY
8.
MARKET SHARE
9.
BRAND EQUITY
10.
S.T.P DEMOGRAPHIC Age
Income Gender PSYCHOGRAPHIC Experiencers Strivers Image Drivers BEHAVIOURAL Gym Regulars Athletes Drawing Room Sports Enthusiasts
11.
income gender S.T.P
15000 + Males 15-35 age
12.
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