Pecha kucha style presentation on my Hothouse project 'Marine Toys' (later Food Chain Toys) for Unitec Articulation Station night.

1. Shark aTTack!
The Hothouse Marine Toys Project
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

2. The Hothouse: Generating innovation between multiple parties
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

3. Initial Presentation
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

4. Wild Safari, Schleich
+ supporting materials
Lamaze, WOW
Initial Proposal: narrative, ecology, bath
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

5. Initial Prototypes
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

6. 280mm (7m)
160mm
(4m)
eats
eats
eats
eats
eats eats
eats
eats
80mm (2m) 100mm
(2.5m)
40mm
(1m)
60mm
(1.5m)
Scale 1:25 4 September 2007
Storytelling and foodchains: Sea Hunters and Rocky Shore
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

7. Validation: marine (Steve O’Shea, Kelly Tarltons), education (Mainly Toys)
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

8. Validation: Toys (Zuru Toys, Planet Fun)
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

9. Student input: BDes, BBus, BProdDes
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

10. Narrative testing with children
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

11. What is the ‘hook’?
$1.2b (-7%) $2.4b (0%)
Can you add a twist (a new spin on an old toy)?
$2.7b (+8%) $3.3b (+4%) It’s all about play - preferably open ended play....
Children think differently from adults!
$0.7b (0%) $2.8b (-5%)
$2.7b (+1%) $1.4b (+3%)
$1.1b (+17%) $2.2b (+9%)
Constructive Symbolic Physical Co-operative Games Constructive
<2 yrs
2-4 yrs Symbolic
4-7 yrs
7-11yrs
>11yrs Physical
(none)
Toy workshop: pushing around insights from Zuru and Planet Fun
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

12. One workshop result: Marine Russian Dolls
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

13. B B
MARINE TOYS 24 MARCH 2008
SCALE 1:1 SHEET SIZE A2 SECTION B-B
Computer Modelling/Prototyping
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

14. Final set - shown at Milan
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse

15. Summary:
Industry advice = continuous validation
and research
Focusing on narrative (even testing it)
Using appropriate prototyping tools
(sometimes CAD can be a design tool!)
Working collaboratively
Vicky Teinaki - Marine Toys Project © 2008 The Hothouse