Presentation prepared for the Comerica Bank Asian Pacific Segmentation Team. Presented live on Tuesday, June 14, 2011 in San Jose, CA

1. Power Your Career with LinkedIn Presented by: Victor Gaxiola Social Media Strategist June 14, 2011

2. About Me Communications Major Sales/Marketing Professional Former Financial Advisor Social Media Enthusiast Speaker Coach Blogger

4. today

5. Agenda Growth of social media Social Media in Financial Services Using LinkedIn to build online influence Tips to leverage your time and attention The Future- What’s Next!

6. Social Networking

7. 140 million Tweets/day sent on Twitter in March, 2011 Source: Mashable Photo Credit: Rosaura Ochoa

8. Two billion videos are streamed each day on YouTube Photo Credit: jonsson Source: Techcrunch

9. Over 500 million* active Facebookusers Source: Tech Herald Photo Credit: Oversocialized

10. Over 100 million active LinkedIn® users

11. Social Media Revolution 2011 Source: http://youtu.be/3SuNx0UrnEo

12. Erik Qualman Socialnomics

13. RecentResearch

14. Q: Do you have a profile or account with any of the following social media? A. 86% YES! Facebook 71% Linkedin 55% YouTube 23% Source: https://www.americancentury.com/press/social_media_research.jsp

15. LinkedIN leads in the Business use of Social Networks 21% Both 7% Personal use 27% Business use Source: https://www.americancentury.com/press/social_media_research.jsp

16. Top Business Uses: Monitoring industry/market news Researching people (e.g. prospects, contacts, clients) Reading expert commentary/insight Sharing news/content relevant to my clients Source: https://www.americancentury.com/press/social_media_research.jsp

17. Now What?

19. LinkedIn 100 Million users/45M in US Alone 7.7M new users every month 50M in 6 years 100M in 1 ½ Years Average Age = 41 years old College Educated = 95% of users Household Income Average = $110K

20. 3 Steps Build Profile/Get Found Build Connections Add Value

21. get found

23. SEO

25. Profile

26. Profile Building Tips Compelling Headline Professional Image Work Experience Summary Section Specialties Interests, Groups and Associations Edit Your Public Linkedin URL

27. www.linkedin.com/in/victorgaxiola

29. Profile Photos

37. Optimize

40. Title

42. USE KEYWORDS

43. USE KEYWORDS

46. USE KEYWORDS

47. E-mail auto signature ---------- Forwarded message ----------From: Victor Gaxiola <red7marketing@gmail.com>Date: Wed, May 18, 2011 at 8:47 AMSubject: Hello World!To: "victor@Red7Marketing.com" <victor@red7marketing.com>HELLO WORLD!-- Victor Gaxiolahttp://www.Red7Marketing.comLet's Connect:Facebook: http://www.facebook.com/vmgaxiolaTwitter: http://www.twitter.com/victorgaxiolaLinkedIn: http://www.Linkedin.com/in/victorgaxiola

49. Bad Profile

51. No headline

52. Very few connections

54. LinkedIn 3 degrees of separation

57. Contacts

61. Trade Shows

62. Mixers

63. Parties

64. Events

66. Dear Jamie, It was a pleasure meeting you at the San Jose Chamber mixer yesterday. I enjoyed hearing how your company is embracing social media tools. I’d like to add you to my professional network on LinkedIn. Sincerely, Victor Gaxiola Dear Jaime, It enjoyed your presentation on how your company is embracing social media tools to engage with clients. I’d like to add you to my professional network on LinkedIn and learn more. Sincerely, Victor Gaxiola @victorgaxiola Not personal enough!

68. Dear Jennifer, I noticed that Bill Draper is listed as one your connections on LinkedIn and I would appreciate an introduction. We are working on some new ideas that I think may help him with his business. As always, I appreciate your help. Sincerely, Victor

69. groups

72. Group membership entitles you to connect with any other group member and leads to more connections with a shared interest.

73. Prospecting

78. Better search listing InMail beyond first tier Gold Badge- Anyone can view full profile, and send you a message Better profile searches More introductions based on package

79. add value

81. Content

82. engagement Status Updates Post Links Use Applications LinkedIn Answers

86. do- listen

87. do- share

88. do- connect

90. don’t- sell At least not right away

92. Janette G. I help financial professionals like you save time/money & reduce follow-up failure so that you can have the success you desire! Let me know if you would like to receive my FREE 3-part video series that will show you some innovative strategies that you can use.

93. John B. Hi Janette-FYI, straight pitch or sales posts like this are typically frowned upon with in social communities. I suggest sharing some of your ideas and insight and not try to sell. If your info provides value to financial professionals you will gain.

94. Brian G. Agreed. Healthy professional online communities should be about sharing, helping, informing, and exchanging ideas with no strings attached. Let’s keep LinkedFA free from sale pitches and self promotion.

95. DISLIKE

96. Future?

108. www.Red7Marketing.com