1. finding your mobile photo
mojo
victor hernandez

2. “THE BEST CAMERA IS THE
ONE THAT’S WITH YOU”
-- Chase Jarvis

4. Oh hey, by the way...

5. Oh hey, by the way...
Every single image in this presentation
was shot on a camera phone

12. 10

13. 10
things

14. 10
things
you

15. 10
things
you
gotta

16. 10
things
you
gotta
know

17. 100
things

18. arning: cliche alert...

20. power of imagery

21. Richard ‘Koci’
Hernandez
• Multimedia Professor
• UC Berkeley Journalism School
• Mobile Reporting Guide
• @koci

22. “People do not
understand the
unbelievable opportunity
that mobile photography
is giving photographers.
It’s a golden age.”
-- Richard ‘Koci’ Hernandez

25. ColorEffect

26. Tools of the trade
• Smartphone
• Lens kit
• Battery pack
• Apps (photography, editing, sharing)

27. Smartphones - iPhone
• 8 megapixel camera
• Better low-light
• Larger file sizes
• Panorama mode

28. Smartphones -
Android
• Also 8 megapixel
• Burst mode = ultra fast!
• Easy to use
• Fantastic viewfinder
Galaxy S III

29. Smartphones - Nokia
808
• Whopping 41 megapixels!
• Extra-large sensor
• Expensive
• Not intended for U.S. (Symbian)

30. Telephoto lens kit
• iPhone telephoto lens
• 8X telephoto view
• $35 bucks
• PSA: Gadget Library

31. All about the extra
JUICE
• Absolutely essential
• rechargeable external battery
• Hard-shell phone case
• TIP: Don’t wait to charge!

32. Apps

33. Apps
picture taking
ProCamera $2.99 Camera+ $1.99 Camera Awesome free Camera Zoom FX $2.99

34. Apps
picture taking
ProCamera $2.99 Camera+ $1.99 Camera Awesome free Camera Zoom FX $2.99
editing
Snapseed $4.99 Photoshop Express free Filterstorm $3.99 PicsPlayPro $3.99

35. Wait, that’s it?

36. of course not.

37. Rise of Instagram
Instagram now beating
Twitter in Daily Mobile
Users for the first time.
Average Instagram user
spent 257 minutes
accessing the photo-
sharing site via mobile
device in August.
Source: comScore

38. Rise of Instagram
Instagram now beating
Twitter in Daily Mobile
Users for the first time.
170
Average Instagram user
spent 257 minutes
accessing the photo-
sharing site via mobile
device in August.
Source: comScore

40. Creative Filters

41. Creative Filters Active Community

42. Path Flickr Hipstamatic PicPlz iReport
But wait, there are othe

46. SlowShutter

47. Sweat the Technique

48. Sweat the Technique
• never use the mobile zoom.

49. Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal

50. Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything

51. Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
• go big with full screen trigger

52. Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
• go big with full screen trigger
• organize your game - use folders

53. Sweat the Technique
• never use the mobile zoom.
• always shoot horizontal
• stability supports everything
• go big with full screen trigger
• organize your game - use folders
• *filters for news images requires
discussion

54. rule of thirds still applies

57. let there be light
Courtesy: iPhoneography Central / Koshi

58. Shot with 4S native camera

59. Snapseed>> crop 1:1

60. black and white >
neutral >
brightness -55

61. contrast +25

62. PS Express sharpen

64. Golden Hour

65. MarbleCam

66. pushing boundaries
• magazine covers
• weddings
• award-winning journalism

67. In 2010 professional photographers
used Nokia’s 12 megapixel N8 cell
phone instead
of DSLR camera to shoot the cover for
S. Africa
photography magazine, PIX.
How do you think it turned out?

69. Earlier this year Sports Illustrated published 20
Instagram photos Senior NFL Writer Peter King
captured while covering team training camps

70. Earlier this year Sports Illustrated published 20
Instagram photos Senior NFL Writer Peter King
captured while covering team training camps
Time Inc. Sports Group editor Terry McDonell
told Mashable that the feature
“reflects the ‘socialization’ of photojournalism”

71. Ladies, would you trust a wedding
photographer that showed on your big
day with only an iPhone?

72. An Instagram Wedding
In mid-August, Instagrammers
@kimathomas and @colerise
photographed a wedding at San
Francisco City Hall with just iPhones and
Instagram. The couple -
@jonathanbuckley and @blynnsfbay -
met and fell in love in SF, and they
wanted a wedding day full of the things
that make The City so wonderful,
including a number of startup influences
(Instagram).

80. In 2011 Damon Winter of The
New York Times won third place
for feature picture story from
Pictures of the Year International
with photographs taken on an
iPhone using the Hipstamatic
app.
Critics have pounced. The
debate over the propriety of
using apps, already hot, is
intensifying.

81. Winters later wrote in a NYT blog... I have
always loved shooting in a square format.
This program allows you to shoot and —
most importantly — compose in that
format. I could not have taken these
photos using my S.L.R. and that perhaps
is the most important point to be made
about the camera phone in this story.

90. “We are not walking photocopiers.
We are storytellers. We observe, we
chose moments, we frame little
slices of our world with our
viewfinders.”
-- Damon Winters

91. overshoot but don’t
overshare

92. overshoot but don’t
overshare

93. TinyPlanets

94. TinyPlanets

95. stay informed

96. look up!

97. Photo Credits
• http://dpnow.com/galleries/data//500/snooker.jpg
• http://cdn.theatlantic.com/static/infocus/afg092812/
a29_52806658.jpg
• http://4.bp.blogspot.com/-Y3m8SGAUQeQ/T62hcUa2qII/
AAAAAAAABCU/u1GvwcsHwoU/s1600/very.jpg
• http://www.poynter.org/how-tos/newsgathering-storytelling/
177433/the-benefits-drawbacks-of-using-camera-phones-
as-a-photojournalist/
• http://www.flickr.com/photos/isnob/7979005310/
• http://cdn.c.photoshelter.com/img-get/I0000w9BgM8mpg4k/
s/900/900/leeds-city-street-stones-circular-texture-round-
rocks-black-and-white-iphone-photo.jpg
• http://kimathomasblog.squarespace.com/blog-home/

98. • http://image.naldzgraphics.net/2012/03/5-rule-of-thirds.jpg
• http://www.iphoneographycentral.com/tutorial/view-tutorial-
detail/id/157
• http://statigr.am/p/303000528795533578_202546855
• http://statigr.am/p/145939018527132435_5462929
• http://www.justwhatisee.com/images.html
• http://lens.blogs.nytimes.com/2011/02/11/through-my-eye-
not-hipstamatics/
• http://www.engadget.com/2010/12/24/nokia-n8-earns-its-
fashion-wings-fills-in-for-dslr-on-magazine/