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Chapter 5 Kotler: Creating Customer Value, Satisfaction & Loyalty

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TOP 10 Learning Questions for Victoria Lorelie M. Tan May 21, 2010 Chapter 5: Creating Customer Value, Satisfaction and Loyalty
1. Product and Service Quality means the ability to satisfy _____? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Customer satisfaction will depend on experience vs. _____? ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The ff are used in Customer Perceived Value except: ,[object Object],[object Object],[object Object],[object Object],[object Object],Create 2 “Except” questions
4. The ff are steps in Customer Value Analysis except; ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Which of the following is false relating to Customer Profitability ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Doctors curing a patient is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Comparing branded Medicines vs Generics is best example of ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. Hmo membership cards are example of : ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Hospital patient record is an example of : ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Answers for: Victoria Lorelie M. Tan May 21, 2010 Chapter 5: Creating Customer Value, Satisfaction and Loyalty
1. Product and Service Quality means the ability to satisfy _____? ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Customer satisfaction will depend on experience vs. _____? ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. The ff are used in Customer Perceived Value except: ,[object Object],[object Object],[object Object],[object Object],[object Object],Create 2 “Except” questions
4. The ff are steps in Customer Value Analysis except; ,[object Object],[object Object],[object Object],[object Object],[object Object]
5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]
6. Which of the following is false relating to Customer Profitability ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. Doctors curing a patient is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Comparing branded Medicines vs Generics is best example of ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
9. Hmo membership cards are example of : ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Hospital patient record is an example of : ,[object Object],[object Object],[object Object],[object Object],[object Object]
TOP 10 Learning Questions for Victoria Lorelie M. Tan May 21, 2010 Chapter 5: Creating Customer Value, Satisfaction and Loyalty

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Chapter 5 top 10 learning questions

  • 1. TOP 10 Learning Questions for Victoria Lorelie M. Tan May 21, 2010 Chapter 5: Creating Customer Value, Satisfaction and Loyalty
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  • 23. TOP 10 Learning Questions for Victoria Lorelie M. Tan May 21, 2010 Chapter 5: Creating Customer Value, Satisfaction and Loyalty