How Mobile is transforming lives and businesses in Africa

1. HOW MOBILE IS
TRANSFORMING
LIVES AND BUSINESSES in
AFRICA
AFRICA IS
GROWING
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MOBILE IS
GROWING
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2. WHAT IS
HAPPENING?
AFRICA IS
GROWING
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MOBILE IS
GROWING
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3. Africa is the 2nd Largest and Fastest Growing
Mobile Phone Market in the world.
Made up of a total of 54 countries, Africa’s
collective GDP will increase from $1.6 trillion in
2012 to $2.6 trillion in 2020.
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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WHAT IS HAPPENING?

4. Mobile phones are expected to provide the backbone
of African growth over the next 15 years and beyond,
“mobile phone sector will grow from US$60bn in
2013 to US$234bn in 2020” – Manifest Mind
Nigeria made headlines this year after becoming the
wealthiest nation in Africa, an overdue GDP
revaluation.
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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WHAT IS HAPPENING?

5. THE MOBILE
ECO-SYSTEM
AFRICA IS
GROWING
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MOBILE IS
GROWING
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6. The Mobile
Subscription -
Global
Source: wearesocial.sg
THE MOBILE ECOSYSTEM

7. The Mobile
Penetration
Africa - 67%
Source: wearesocial.sg
THE MOBILE ECOSYSTEM

8. The Mobile
Penetration
SA – 141%
Nig – 65%
Global Average – 93%
Source: wearesocial.sg
THE MOBILE ECOSYSTEM

9. Mobile
Payments -
Global
Source: Statista
THE MOBILE ECOSYSTEM

10. Mobile
Payments –
Africa
SA – 29%
Kenya – 68%
Uganda – 50%
Nigeria – 13%
Ghana – 11%
Tunisia – 3%
Egypt – 6%
Senegal – 24%
Source:
Afrographique.tumblr.com
Percentage of mobile
phone users who
regularly make or
receive payments on
their phones
THE MOBILE ECOSYSTEM

11. Smartphone
Penetration-
Sub-Saharan Africa
SA- 47%
Kenya – 31%
Nigeria- 29%
Tanzania – 22%
Source: Strategy Analytics
THE MOBILE ECOSYSTEM
Smartphone Sales in Africa are
forecasted to grow on average
by 40% a year up until 2017.
62% of Africans reach for
their smartphone as soon as
they wake up in the morning.
89% of 18-24 year olds use their smartphone
within 15 minutes of waking up in the morning

12. THE MOBILE
REVOLUTION
AFRICA IS
GROWING
…
MOBILE IS
GROWING
…

13. Watch video from Kenya on how mobile has changed Africa
In 2001, there were fewer than 21 million
mobile phones in Africa; now, 735 million
mobile phones are said to be in use.
.
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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THE MOBILE REVOLUTION
The mobile phone users in African is greater
than the number of users in the United States
and European Union.
The predominant Infrastructure in Africa is
„MOBILE‟

14. 400 Million people have access to the
mobile network before they have access
to electricity and more people have
mobile phones than a bank account.
AFRICA IS
GROWING
…
MOBILE IS
GROWING
…
Mobile is the primary way Africans access
the Internet; with over 84 million Internet-
enabled mobile devices now in
circulation.
THE MOBILE REVOLUTION

15. Google, for its part, plans to sell 200 million of its
Android phones in Africa and it is estimated that
by 2016 there will be a billion mobile phones on
the continent.
.
AFRICA IS
GROWING
…
MOBILE IS
GROWING
…
THE MOBILE REVOLUTION
The predominant Infrastructure in Africa is
„MOBILE‟
President of Rwanda, Paul Kagame, said: "In
10 short years, what was once an object of
luxury and privilege, the mobile phone, has
become a basic necessity in Africa."

16. .
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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80% of Africans have mobile phones
and coverage is growing at a faster
rate than anywhere else in the world.
E-commerce will become a $75 billion
industry by 2025 – McKinsey. Africa‟s product,
the M-Pesa mobile-money service in Kenya,
has recorded 88% increase in mobile
payments- Safaricom,
THE MOBILE REVOLUTION

17. .
AFRICA IS
GROWING
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MOBILE IS
GROWING
…
Mobile technology is transforming the
commercial landscape, from energy,
education, agriculture; ICT, financial,
health and social services like never
before imagined.
Faster than TV, faster than access to education;
more people have access to mobile phones and
Internet today in Africa than they have access to
clean water, or even sanitation.
THE MOBILE REVOLUTION

18. .
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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67.3 million mobile subscribers in Nigeria,
own an internet enabled device. Same for
Egypt, South Africa and Kenya with a 41
million, 23 million and 21 million mobile
subscribers respectively.
Mobile internet is genuinely improving the
lives of people in Africa. A recent survey in
Kenya, Nigeria, South Africa and the UK by
On device research shows that 68% Mobile
internet has made a “great improvement”
on lives in Africa.
THE MOBILE REVOLUTION

19. THE MOBILE
TRANSFORMATION
AFRICA IS
GROWING
…
MOBILE IS
GROWING
…

20. M-AGRICULTURE
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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“Mobile phones have made a huge difference in the lives
of farmers in a continent where the agriculture sector is
one of the largest employers”

21. Farmforce is a mobile service that links smallholder farmers to other actors in the agro-value chain. Its strategic value
proposition is to reduce transaction costs for contract farming, aid compliance with food standards, improve traceability
of goods from the field and agronomy of scale. The service, led by the Syngenta Foundation, has been developed over
the last two years and went live in 2013.
http://www.farmforce.com/

22. Year Launched : 2012
Business Model : Business
Targeted Device : Basic/Feature Phone, PC/Laptop
Primary Delivery Technology : SMS/Apps
Products & Services : Inventory Management, Data Collection
Markets Deployed In : Asia, Africa and Latin America
Estimated Number of Users : Undisclosed

23. M-EDUCATION
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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“The potential for transforming the continent's
dysfunctional educational system is immense, as mobile
phones -- cheaper to own and easier to run than PCs --
gain ground as tools for delivering teaching content.”

24. Urban Planet Mobile offers a service called Urban English, which aims to provide affordable and accessible
educational content through mobile, particularly to lower income users in developing markets. The service currently
has over 100,000 daily subscribers in over 14 countries. Lessons for basic phones are compressed to use minimal
data, can be sent over SMS, and over 1800 short lessons are now available in 19 languages. In 2013 the service is set
to launch in a wide range of new countries globally. Lessons are also delivered via smartphone application with 34
apps of 60 lessons each available for speakers of 5 languages.

25. Year Launched : 2010
Business Model : Consumer
Targeted Device : Basic/ Smart Phone/Feature Phone
Primary Delivery Technology : SMS, Web, Apps
Products & Services : Interactive Content
Markets Deployed In : Asia, Middle East, Africa, Latin America
Estimated Number of Users : 140,000

26. M-HEALTH
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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“Mobile phones are going to play an increasingly
important role in mediating the provision of better
healthcare, the dissemination of health and lifestyle tips,
and reminders for doctors' appointments.”

27. https://www.youtube.com/watch?v=AX5y9JXJtTE
NIGERIA - MOBicure’s ỌMỌMI
(which means “my child”) is an
android-based mobile application
that is designed with the child's
health needs in mind. The app has
a vaccination reminder and
scheduler, a child growth monitor
and a GPS locator of the nearest
hospital in case of emergencies

28. KENYA – Allows
for both fathers and
mothers to monitor
the growth of their
baby week by week,
from fertilization to
childbirth.

29. M-BANKING
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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“Many Africans now use mobile money to pay their bills
and airtime, buy goods and make payments to individuals,
remittances from relatives living abroad are also largely
done via mobile banking.”

30. M-PESA is a mobile money transfer service
launched by Safaricom, Kenya's largest mobile
operator and Vodafone, in 2007. Seven years
later M-PESA provides services to over 15
million Kenyans (more than a third of the
population) and serves as conduit for a fifth of
the country's GDP.

31. M-COMMERCE
AFRICA IS
GROWING
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MOBILE IS
GROWING
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“To enable enterprises to capitalize on the increasing
familiarity customers are having with mobile money when
doing business with them, M-Commerce platforms are key”

32. Kopo Kopo provides tools to facilitate
mobile payments through existing
platforms, focusing on merchant payments
that enable small and medium businesses
to accept mobile money payments from
their customers. Having now reached over
12,500 merchants in East Africa, the team
aims to expand to new markets, working
with mobile money providers interested in
rolling out merchant payments.
Year Launched : 2011
Business Model : Consumer (merchant), B2B (mobile-money service
provider)
Targeted Device : Basic/Feature Phone, Smart Phone, PC/Laptop, Tablet
Primary Delivery Technology : SMS/USSD, Web
Products & Services : Merchant Payments and Other Services
(payments)
Markets Deployed In : Kenya, Tanzania, Rwanda
Estimated Number of Users : 12,500 merchants

33. M-EMPLOYMENT
AFRICA IS
GROWING
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MOBILE IS
GROWING
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“According to the World Bank, cell phones have helped
people find work.”

34. SoukTel helps clients run JobMatch services across the developing world…
1 2
3
4

35. M-EMERGENCY
(Disaster Management)
AFRICA IS
GROWING
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MOBILE IS
GROWING
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“When crisis strikes, mobiles become lifelines… Through
Mobile life-saving information can be passed to people
across the war regions, so they know where relief can be
found."

36. Mobiles have been finding innovative uses in refugee camps, allowing displaced persons to
reconnect with family and loved ones. Refugees United, has teamed up with mobile phone
companies to create a database for refugees to register their personal details. The information
saved on the database allows them search for people they've lost contact with.

37. M-ACTIVISM
AFRICA IS
GROWING
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MOBILE IS
GROWING
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“Across the continent mobile phones are also bringing
unprecedented levels of openness and transparency to
the electoral process, empowering citizens from Cairo to
Khartoum to Dakar to Lagos”

38. In the Arab Spring that occurred in North Africa one
unique thing that occurred was that mobile phones, with
the infinite opportunities they offer for connection and
communication, were able to transform ordinary citizens
disenchanted by their governments, into resistance
fighters.

39. M-ENERGY
AFRICA IS
GROWING
…
MOBILE IS
GROWING
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“Globally, more than 1.2 billion people live outside the
reach of an electricity grid; M-Energy innovation
capitalizes on the mobile phone and mobile banking
infrastructure boom to remove the upfront price barrier to
solar and other modern sources of energy”

40. From M-KOPA to ANGAZA and M-Power, these are all examples of
alternative power source through mobile integration for those who
are off-grid the National Electric supply.
Consumers in this off-grid world before now spend hundreds of
dollars each year to light their homes and power small electronics.
Now they don’t need kerosene lanterns and disposable batteries
again. Modern options such as photovoltaic solar cost far less when
amortized over time.

41. M-WATER
AFRICA IS
GROWING
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MOBILE IS
GROWING
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“Mobile is also helping provide better, more sustainable
water supplies for Africa.” This is crucial in a continent
where reliable supplies of clean drinking water are often
hard to come by.”

42. Mobile payment services have blossomed in sub-Saharan Africa, with water
companies using payments services including M-Pesa, Airtel Money, and MTN
Mobile Money
A project
based at the
University of
Oxford,
undertakes a
number of
studies to try to
improve rural
access to
water through
mobile
technology.

43. In conclusion the transforming power of
Mobile can not be over emphasized. Mobile is
the future and as such it is helping to spread
sustainable technologies throughout Africa,
and changing lives and businesses for the
better
AFRICA IS
GROWING
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MOBILE IS
GROWING
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CONCLUSION

44. Victor Nkwocha
Digital & Mobile Media Specialist
(Strategy & Insight)
08166869455; 08150915992
References -
• http://edition.cnn.com/
• http://www.gsma.com/
• https://ondeviceresearch.com
• http://www.m-trends.org/
• http://www.bbc.com/news/business-27516418
• http://www.wearesocial.com
AFRICA IS
GROWING
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MOBILE IS
GROWING
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CONTACT