Content marketing is priority #1 for marketers, but it's hard to scale and remain authentic. Meddle solves this by turning Employees and Subject Matter Experts - who are not marketers - into publishers, and using their social networks for distribution and SEO. It is no secret that employees are more credible and authentic than marketers - and can can vastly outperform traditional marketing efforts in both volume, reach, and effectiveness - as evidenced by research from IBM and Edelman's Trust barometer. However, getting these trusted individuals to create content is a challenge. They are not marketers or professional communicators - nor do they have the time or skills to take on a second job. Key to Meddle is our curation engine which turns content employees already share to their social networks into curated, branded collections that showcase these employees' skills and insights. These collections help build your brand, SEO, and generate leads for your business.

1. Turn
Internal
Know-­‐
How
Into
Marke2ng
Gold
Leverage
internal
resources
in
building
your
brand,
drive
traffic,
and
generate
leads.

2. Employees
As
Marketers
• Today’s
corporate
byers
turn
to
search
engines
and
social
networks
for
content
from
peers
and
subject
ma<er
experts
to
support
their
purchase
decisions.
• The
best
conver?ng
content
is
not
generated
by
the
marke?ng
department,
but
in
the
public
exchange
of
exper?se
that
takes
place
between
employees,
customers
and
industry
peers.
2

3. Internal
Talent
Are
The
Tip
Of
Your
Spear
3
• 60-­‐70%
of
the
buying
process
is
complete
by
the
?me
a
prospect
connects
with
a
sales
person
(Source:
Aberdeen
group)
• 65%
of
buyers
choose
to
do
business
with
the
company
that
was
first
to
add
value
to
their
buying
process.
(Source:
Forrester
Research)

4. 4
Internal
talent
could
be
your
best
marketers…
if
it
wasn’t
so
hard
to
get
them
to
create
content…
Google+
LinkedIn
Content
Calendar
tubmlr
Micro-­‐blogging
Influencer
targe2ng
Facebook
Social
Graph
Engagement
Analy2cs
Interest
graph
instagram
pinterest
• don’t
have
the
?me
or
incen?ve
to
take
on
a
‘second’
job
• aren’t
professional
communicators,
and
“pro”
tools
aren’t
prac?cal
or
effec?ve
• Don’t
know
where
to
start

5. Solu2on
• Your
internal
talent
are
already
using
social
networks
to
read,
share
and
comment
on
content
they
read
• Meddle
lets
you
channel
this
ac2vity
into
SEO
and
lead
genera?on
opportuni?es
5

6. How
Content
Crea2on
Works
with
Meddle
Clicking
our
browser
plug-­‐in
launches
a
pop-­‐up
in
the
footer
of
the
page.
6
This
allows
the
user
to
select
an
excerpt
from
the
page,
annotate
and
publish
their
remarks
to
their
social
networks.

7. Each
post
is
op2mized
for
each
social
network
–
with
a
link
back
to
your
site
7

8. Commentary
as
Lead
Genera2on
8
Which
would
you
rather
see
as
an
outcome?
A
Tweet
(rolls
of
the
newsfeed
in
seconds…drives
traffic
away
from
your
brand)
Meddle:
Evergreen,
branded
and
authen?c
content
that
generates
leads
whether
you’re
a
small
business
or
a
large
enterprise
A
Meddle
Page
Joe
Smith

9. Auto-­‐Curate
Internally
Generated
Content
on
Your
Site.
Great
for
SEO
9
E.g.
Posts
from
all
Employees
E.g.
Posts
from
one
employee

10. Lead
Genera2on
&
Branding
ROI
Let’s
consider
the
following
scenario:
• 100
of
your
employees
or
members
generate
a
Meddle
a
day
from
content
they’re
reading
• Each
Meddle
post
gets
20
views
• This
will
generate
2,000
new
page
views
per
day
to
your
site
• If
you
were
to
buy
search
adver?sing
to
generate
this
traffic,
it
would
cost
$4,400
daily
–
or
$1.606
Million
annually
(based
on
$2.20
CPC**)
**Using
the
average
B2B
CPC
rates
for
Google
AdWords
as
a
proxy
10

11. Benefits
of
Anybody
who
should
be
crea2ng
content,
can
now
do
so
easily.
11
• In
a
market
where
capitalizing
on
current
market
news
and
insights
with
your
own
content
is
challenging,
cura?ng
content
via
Meddle
is
a
near
effortless
way
to
support
your
real-­‐?me
marke?ng
objec?ves
• Establishes
your
company
as
a
place
where
industry
experts
&
thought
leaders
come
to
work
and
serve
customers
• Drama?cally
increases
your
exposure
on
search
engines
and
social
networks
• Low
cost
of
lead
genera?on
&
customer
acquisi?on
• Be<er
customer
reten?on
and
up-­‐sell
• Improved
employee
sa?sfac?on,
talent
reten?on,
and
acquisi?on

12. How
do
you
measure
success?
Specify
your
own
metrics!
12
– Which
employees,
topics,
or
social
networks
generate
the
most:
• engagement,
reach
and
amplifica?on?
• search
or
social
traffic
to
Meddle
pages
or
branded
proper?es?
• leads
or
conversions?
– Which
employees/members
are
regarded
as
authori?es
by
their
audience,
on
what
topics?
– Which
business
units
are
more
ac?ve
or
effec?ve
at
content
marke?ng?
– Who
engages
with
your
employees?
(interests,
demographics,
loca?ons,
etc.)
Are
you
resona?ng
with
your
intended
audience?

13. What
Makes
Meddle
Different?
• Meddle
is
the
only
solu2on
designed
to
enable
non-­‐
marketers
to
create
authen2c
content
at
scale
• Meddle
combines
the
credibility
and
reach
of
individual
subject
ma<er
experts
and
the
organiza?ons
they
are
associated
with.
• By
engaging
employees,
organiza?ons
are
able
to:
– Generate
an
unprecedented
volume
of
valuable
brand-­‐relevant,
viral
content.
– Increase
visibility
on
search
engines
(with
high-­‐
volume,
keyword-­‐
rich
content)
– Leverage
employees’
social
networks
as
distribu?on
channels
– Showcase
a
diversity
of
exper?se
– Generate
new
leads
13

14. For
more
informa2on
or
a
demo,
contact:
Vidar
Brekke,
Co-­‐founder
&
CEO
vidar@meddle.it
P:
646
465
2965
14
Address:
Meddle
36
East
Lincoln
Ave.
Atlan?c
Highlands,
NJ
07716