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1 in 6 UK online retail visits ends in a
purchase




            How do you increase that number?
Online Video




Retail site visitors who view video are 64% more likely to purchase
than other site visitors
Video…

    Increases brand engagement

    Drives purchase conversions

         Allows serendipity

         Builds advocacy
To view a video case study of M&S please
visit: http://www.adjustyourset.tv/clients/
M&S TV success
30% average sales increase for M&S from customers who view video
content



16% average click-through rate on the M&S TV player in 2010

Customers who watch video spend longer on the M&S site and view   3x
the number of products



10million minutes of content has been viewed on M&S TV
To view a video case study of Thomas Pink please
    visit: http://www.adjustyourset.tv/clients/
Where is video going?

 2020   There will be 50 billion connected devices in homes around the world




 2015   1 million minutes of video will cross the internet every second




 2014   Over 90% of data passed over the web is predicted to be video
It’s not about what you tell your
          customers…


…it’s about what your customers tell
their friends
To view a video demo of Adjust Your Set’s Social
        Video tool, Chatter, please visit:
     http://www.adjustyourset.tv/chatter/
Video will be everywhere…


Across every channel, on every connected device…



…personalised to the user experience
To contact Adjust Your Set please email
        info@adjustyourset.tv
@cgorellbarnes

@adjustyourset   Thank You

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Why online video marketing?

  • 1.
  • 2. 1 in 6 UK online retail visits ends in a purchase How do you increase that number?
  • 3. Online Video Retail site visitors who view video are 64% more likely to purchase than other site visitors
  • 4. Video… Increases brand engagement Drives purchase conversions Allows serendipity Builds advocacy
  • 5. To view a video case study of M&S please visit: http://www.adjustyourset.tv/clients/
  • 6. M&S TV success 30% average sales increase for M&S from customers who view video content 16% average click-through rate on the M&S TV player in 2010 Customers who watch video spend longer on the M&S site and view 3x the number of products 10million minutes of content has been viewed on M&S TV
  • 7. To view a video case study of Thomas Pink please visit: http://www.adjustyourset.tv/clients/
  • 8. Where is video going? 2020 There will be 50 billion connected devices in homes around the world 2015 1 million minutes of video will cross the internet every second 2014 Over 90% of data passed over the web is predicted to be video
  • 9. It’s not about what you tell your customers… …it’s about what your customers tell their friends
  • 10.
  • 11. To view a video demo of Adjust Your Set’s Social Video tool, Chatter, please visit: http://www.adjustyourset.tv/chatter/
  • 12. Video will be everywhere… Across every channel, on every connected device… …personalised to the user experience
  • 13. To contact Adjust Your Set please email info@adjustyourset.tv