It’s not about what you tell your customers, it’s about what your customers tell their friends. Customers who watch video spend longer on the M&S site and view 3 times the number of products. M&S receive a 16% average click-through rate on the M&S TV player (2010). 1 in 6 UK online retail visits ends in a purchase and how do you increase that number? With impactful and relevant branded videos from Adjust Your Set.