The document discusses how vendors can escape the "shark tank" of customers driving down prices and profits. It recommends differentiating one's business to stand out, but notes prospects often ignore sales messages. The solution proposed is using a VideoColdCall player, a portable device that automatically plays a sales pitch to prospects without menus, resulting in over 90% of prospects hearing the message compared to almost 0% for cold calls. The player is meant to deliver the sales message in a format prospects cannot ignore.