1.  High-design
bicycle manufacture.
 Targeted that segment where there is no strong
bicycle tradition, & where quality and differentiation
was lacking.
 Co-branding partnership to distribute and promote
their brand.
 Promotion by organizing parties & trade shows
instead of normal advertising.
 Instead of global recession Niche position in high end
segment leads the bicycle sales increase by 25%.

2. 
Conflict with distribution channel.
Conflicting of decision regarding importing
of raw material.


Dependent on bicycle components from Italian craftsmen.

Use of expensive components.

Profit Margins was relatively low, despite increase in
sales and high price

3.  Company
should shift over to machine made
component, which will be profitable for long run.
 Company
should purchase low cost components from
countries like China.
 Company
 Importing
should create brand image of its own .
directly may increase in their sales up to
50% on final costs.

4. BY MITTAL JI