Video seeding & social video advertisement

1. Video seeding
Social video advertisement

2. What is video seeding?
• Video seeding is the process of announcing, distributing and
promoting a video content - most often a viral video ad on
web/mobile.
• The first stage of video seeding is to upload & distribute the
video on social video sharing platforms like YouTube, Vimeo &
DailyMotion.
• The second stage is to promote the uploaded video through paid
or free placements and actions, and afterwards wait for sharing
and viral effects.
• Video seeding is an initial launching part of a viral video
campaign and most part of global audience has to finally result
from virality and sharing.

3. Techniques used for video seeding
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Promoted videos on YouTube
Embedded videos on blogs/websites/app/games
Online communities & forums
Email news letter marketing
Sharing across social media like Facebook, Twitter & Pinterest

4. Why seeding?
• Video seeding helps to generate organic traffic with a genuine
interest in your video directly to your content, increasing the
amount of YouTube views, shares, comments, and ratings.
• It can give high level of engagement.
• Video Seeding activity guarantees brands buzz and audience
engagement by broadcasting videos with catchy and viral
features on the targeted audience & platform
• It gives you initial push up to grow organically & becomes
viral

5. Video Seeding vs Video Ad Networks
#Video Seeding
• Social marketing for videos.
• Highly engaged, user initiated views.
• Strategies focus on earned placements for
blogs, games, apps, social media (Facebook,
Twitter, YouTube, and Blog Forums)
leveraging influencers, communities, and
individuals.
• End goal is brand sentiment, user-sharing,
and viewer engagement.
• Video with light and clever branding,
entertaining hooks, leveraging a meme or
online influencer/web personality.
• Targeted, customized and measurable.
# Video Ad Networks
• Online banner ad of video in form
of an auto-play, pre-roll, or post-roll
for existing online content.
• Not social or engaging.
• Commercial/television feel, rich,
promoted effort.
• Shorter video format (average of
15 sec.)
• Videos posted on proprietary
players.
• Views counted are not limited to
the front-facing counters on video
sites.

6. Why social video seeding?

7. Vidooly is a hybrid video
advertising platform
# combination of seeding & paid
promotion
check out http://vidooly.com

8. Thank You!
# content credits: open source blogs & slides