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Presentation of cars By shikhankpunia  & shithilkumar…
Cars below Rs.5 lacs
Automobile Industry in India…. ,[object Object]
India is 4th largest car market in Asia.,[object Object]
Positioning : On basis of Income
About Maruti Suzuki ,[object Object]
India's largest passenger car company
 25 Years of trust
It has a market share of 47.30% ,[object Object]
Eco friendly cars
More focus  on A1 and A2  segments,[object Object]
A2
800,Cervo,Eeco,Alto
Zen Estilo , Wagon R , Ritz, Swift, A- StarProducts Product line
Pricing Strategy (Maruti) ,[object Object]
Price method : Markup pricing(Cost plus pricing)
Pricing strategy: Economical pricing,[object Object]
New Cheverolet Spark
Nissan ultra low car
Maruti Suzuki Cervo
Maruti Suzuki Eeco,[object Object]
Two wheeler users
Consumers  who  want  a car
Value for money(durability at low cost)
First time buyers,[object Object]
Revolutionary design
Most economical car (1.25 to 1.80)
Compact size
Fuel efficiency-26km/ltr,[object Object]
60bhp
Estimated price – 1.5 lacs
Sleek design and exquisite features,[object Object]

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Cars ppt.

Notas del editor

  1. Bajaj will join hands with nissan and renault