Tracking Social Adoption and Trends Google Plus

1. BrightEdge SocialShare
Tracking Social Adoption and Trends
November 2011 Update
61% of Top Brands
Create Google+ Pages
in the first week

2. Google+ Pages Launched
On November 7 Google announced Google+ Pages, offering brands the ability to manage
their social media presence in the Google+ network. This move mimicked long-standing
functionality offered by Facebook.
Google+ Adoption
In this early phase of a Google+ presence, brands are moving fast to create Google+ Pages. At
the time of this report 61% of the top 100 brands have already established Google+ Pages. This
compares to 93% of the top 100 brands that have adopted Facebook Pages.
Adoption facts:
• Only Google has a Google+ page but
no Facebook Page
• Only 12% of top 100 brands that have
Google+ pages have linked to it from
their homepage 93%
• 53% of top 100 brands link from their 61%
homepage to their Facebook Page
• Only Marlboro has neither a Google+
or Facebook Page
®
Social Followers
Not surprisingly, Google had the largest fan contingent of any brand on Google+, having
attracted more than 65,000 fans. In these early days of Google+ Pages, top consumer brand
stalwarts like Coke, McDonalds and Verizon had only dozens of fans, all just a shadow of the
millions of Facebook fans these brands have already connected with.
Follower facts:
• Over two dozen of the top 100 brands
have over 1M fans on Facebook
• No brand other than Google had more
299M
than 50,000 Google+ fans 147K
• Over two dozen of the top 100 brands
had zero Google+ fans at the time of
this report
®