3. Long Tail theory “ The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" [or stars] at the head of the demand curve and toward a huge number of niches in the tail.”

4. Long Tail numbers “ The potential aggregate size of the many small markets in goods…may rival that of the existing large market in goods” Sales / £

5. Long Tail of social entrepreneurs The debate around social entrepreneurship is increasingly focused on the “Head”, on scaling up particular ‘star’ organisations or initiatives, whilst the Long Tail’s potential aggregate impact is relatively ignored. Scale Social Entrepreneurs / Enterprises Social Impact The Social Marketplace?

10. www.sse.org.uk www.sse.org.uk/blogs http://del.icio.us/SSE