The document discusses emerging trends in user experience (UX) design that can be used to create magical experiences for users. It notes that good design can be elevated to great design by incorporating elements of surprise and intrigue that disrupt notions of reality. It also discusses how UX complexity has increased with more diverse user profiles, changing consumer behaviors like using multiple devices, and evolving communication patterns. The document advocates for UX designs that consider emotional and meaningful values in addition to rational usability. It presents frameworks for multi-disciplinary innovation that incorporate user research, design exploration, technology feasibility, and business objectives. Finally, it provides examples and recommendations for designing across multiple devices with a mobile-first approach and responsive interfaces.

1. Emerging UX
trends and practices
Sarit Arora
Y! design, Yahoo!

2. Create
Magical
Experiences

3. “Magic disrupts the notion of reality.
It elevates good design into great
design”
Margaret Gould Stewart, Ex Director of UX ( Youtube)

4. Part of Instagram's success is due to the set a set of filters it offers that
"empowers creativity and make photos that are more interesting,"
The service also provides a platform for a user community to share their
work, "so photos don't languish on your phone,"

5. When in the history of Mankind we have written
3 million letters in a minute?
Internet has changed the way we communicate

6. We're producing content at an alarming rate. How do you know which
content is important for you while there are so many distractions?
Pinterest allows users to curate content, which is an increasingly
essential way of sharing information.

8. al,
Evolution of the Design Function on
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1900 1995 2000 2005 2009
C2C
B2C
B2B

9. Evolving Nature of UX Complexity
User Profiles are vast and wide.

10. Evolving Nature of UX Complexity
In today’s context, designs should handle emotions and trust
Understanding workflows and task flows is not enough

11. Evolving Nature of UX Complexity
Changing Consumer Behavior
Traditional Navigation and Interaction Paradigms are changing. “Moving beyond top and left
Nav’s”

12. Evolving Nature of UX Complexity
Changing Consumer Behavior
Social Networks preferred over email for informal communication

13. Evolving Nature of UX Complexity
Changing Consumer Behavior
These users are using multiple devices, sometimes to do the same tasks

14. Evolving Nature of UX Complexity
Changing Consumer Behavior
These users are using multiple devices, sometimes to do the same tasks
“Over 70% of tablet owners and 68% of
Smartphone owners say they use their
devices while watching TV – much of the
time to look up content about a show,
piece of news, that they are watching.”

15. Evolving Nature of UX Complexity
Changing Consumer Behavior
People start their Online lives with a Mobile, not a PC

16. Evolving Nature of UX Complexity
Changing Consumer Behavior
In some cases the people start their online lives by a Tablet :)

17. How do you create
Magical
Experiences in this new
world?

18. Understand the
Context
and then create the
Concept

19. Self Actuation
Self Esteem
Social Belonging
Security and Safety
Physiological
Maslow : Hierarchy of needs

20. Meaning
Emotional
Rational
Designing and Innovating on Rational, Emotional and Meaningful values

21. Meaning
Emotional
Rational

22. Preliminary Emotional design principles
Design the ‘feeling’
Always alive!
Surprise
Intrigue
Fun

23. Preliminary Rational design principles
Simple, Clean,
Consistent, Understandable, Focused
Interactions and Hierarchies
Efficient, Friendly, User Control
Obvious, Intuitive, Useful

24. Meaning
Emotional Love at First Sight
Rational

26. Intriguing
Aspirational
Fun

28. Designing for Persuasion Emotions Trust

29. Want to Deactivate ?
Emotional Blackmail !!

30. Search for a book
Workflow Diagram No
Emotion flow Diagram
Ordering a book online Found the
right book
Is the Book Good?
Yes
Is the Publisher good?
Select the
right book
Author??
Add to cart
Checkout
Will I get spam mails?
Sign up
No
Member
Do I really have to register?
Yes
Log in
Shipping Summary
Is it secure?
Payment Do I have to enter Credit Card details?
No
Confirmed

31. Meaning
Emotional
Rational

32. Meaningful Values
Helps aspirations of individuals
Supports pride of ownership and accomplishment
Self Expression / opinion sharing
Mechanisms to remember the experience
Connects you to an affinity group
Deep User insights through User Research

33. As we move from
B2B - B2C - C2C
Think Human
Rational - Emotional - Meaningful Design and Innovation

34. Detailed Data
User Conceptual
Design Meaning
Design & Analytics and
Research
Prototyping Feedback
Emotional Evaluation
Concept
and
Evaluation
Testing
Rational

35. However, is it enough to just do user centered
design to succeed as a product or a service?
TE
BUSINESS S
C
TECHNOLOGY
ES
HN
VALUE SIN possible
O
BU
LO
profitable manufacturabl
G
go to market e
Y
ecosystem Successful cost
Products &
Business
Emotional
USAGE
USER &
VALUE DESIGN Relevance(exists(at(
useful
usable
Rational the(intersec/on (
desirable

36. Standard Waterfall model of innovation
Users Needs/
Aspirations
Design
Exploration Emotional
Technology
Feasibility
Rational Business
Potential

37. A Multi Disciplinary Approach
the creation of multiple
possibilities and the application of
directions to satisfy core developments
Design
those desires
Thinking
Users Needs/ Opportunity Technology
Aspirations Spaces Feasibility
Business the opportunity for
understanding our Objectives
future customers, their sustainable commercial
needs and desires development and profit

38. Also... Think Ecosystems !

39. Also... Think Ecosystems !

40. Within the Ecosystem, consider the interactions
between…
Environments and Artifacts
User Persona’s
The important interactions are communicated through Scenarios.

41. Environments
!!!Bank!Shop!!!!!!!!!!!!!!!!!!!!!!!!!!!Branch!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!ATM!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!0n!the!Move!

42. When you know the context, how to move
towards the concept?
Leverage the scenarios
Select the right Navigation structure
Leverage emerging design patterns and Interactions
Design with multiple screens in mind, with simple rule of mobile first !

43. Select the right Navigation Structure

44. When you know the context, how to move
towards the concept?
Leverage the scenarios
Select the right Navigation structure
Leverage emerging design patterns and Interactions
Design with multiple screens in mind, with simple rule of mobile first !

45. Leverage emerging design patterns and interactions

46. Leverage emerging design patterns and interactions

47. Leverage emerging design patterns and interactions

48. Leverage emerging design patterns and interactions

49. Leverage emerging design patterns and interactions

50. Leverage emerging design patterns and interactions

51. Leverage emerging design patterns and interactions

52. and create, some of your own.... NUI

53. When you know the context, how to move
towards the concept?
Leverage the scenarios
Select the right Navigation structure
Leverage emerging design patterns and Interactions
Design with multiple screens in mind, with simple rule of mobile first !

54. Designing for the multiple device world...
Changing Technology Trends
Devices, Apps, HTML 5

55. Designing for the multiple device world...
Design for devices is more than just “apps”

56. Designing for the multiple device world...
Responsive UI

57. Example: Yahoo! Cricket

58. Example: Yahoo! Cricket

59. Example: Yahoo! Cricket

60. Future is here....
companion apps

61. So how does it all come together...
Design magical experiences
Understand the Context and then design the Concept
For the context, think REM - Rational, Emotional and Meaningful
Context is not isolated, Think Ecosystems
For concept, always pick interactions for the context, leading to magical
experiences

62. Thank You!