This was one of my talks for goto; conference in Zurich Designing Happiness isn't just about proper pixel placement, fancy animations or unnecessary mobile gestures. This is about trying to genuinely understand that our users aren't just "click's or views" and instead people with complex emotions. User Experience Design is a wrapper that contains the vision, strategy and overall design in mind while going through the stages of building a product, and as digital professionals we can use Maslow's hierarchy of needs to re-map the emotional connections to our products.

1. 30
30
A TALK BY ME
FOR AWESOME
PEOPLE LIKE YOU

2. Designing
Happiness
Presentation by:
Vince Baskerville | Mobile Product Manager

3. Lithium
Technologies
engage create reach infuse
on existing networks a content hub customers anywhere across the enterprise
social web communities mobile developer nation
self-service vibrant & connected experience continuity enable more innovation
customer care
globalized uniquely-branded modern device developer outreach &
integrations engagement capabilities support
analytics
insights
social intelligence
performance

5. what exactly
is happiness

6. vince baskerville | @whoisvince

7. vince baskerville | @whoisvince

8. it’s co-dependent on your
current situation.
So..... how do you design for
something that’s constantly
changing?
vince baskerville | @whoisvince

9. vince baskerville | @whoisvince

10. vince baskerville | @whoisvince

11. PL
EA
ACHIEV SU
FUNCTIONAL RELIABLE USABLE
ABLE RE
AB
LE
vince baskerville | @whoisvince

12. PL
ACHIE EA
FUNCTIONAL RELIABLE USABLE VABL SU
RE
E AB
LE
vince baskerville | @whoisvince

13. CLEAR MAILBOX FLY DELTA
vince baskerville | @whoisvince

14. design for
opposable
thumbs

15. vince baskerville | @whoisvince

16. not baby fingers
vince baskerville | @whoisvince

17. actual fingers
accommodating for
the taps & drags of our
clumsy fingers & thumbs
vince baskerville | @whoisvince

18. 44px
vince baskerville | @whoisvince

19. vince baskerville | @whoisvince

20. tablets & the
in-between
smartphone things
vince baskerville | @whoisvince

21. rocket science?
no....
vince baskerville | @whoisvince

22. one-
thousand
little things

23. vs.
vince baskerville | @whoisvince

24. vince baskerville | @whoisvince

25. context matters
vince baskerville | @whoisvince

26. the device
wars
vince baskerville | @whoisvince

27. vince baskerville | @whoisvince

28. vince baskerville | @whoisvince

29. vince baskerville | @whoisvince

30. vince baskerville | @whoisvince

31. vince baskerville | @whoisvince

32. vince baskerville | @whoisvince

33. throughout the design
process, our work should
be situated in the context
where it will be used
vince baskerville | @whoisvince

34. vince baskerville | @whoisvince

35. vince baskerville | @whoisvince

36. wells fargo
vince baskerville | @whoisvince

37. vince baskerville | @whoisvince

38. vince baskerville | @whoisvince

39. my bank is mobile too, but
doesn’t make me happy.
I expect it.
vince baskerville | @whoisvince

40. vince baskerville | @whoisvince

41. context matters
vince baskerville | @whoisvince

42. simple & usable is always a
great start, but there’s still
more that can be achieved
as your audience grows*
vince baskerville | @whoisvince

43. TRIPLINGO
vince baskerville | @whoisvince

44. give users
what they
need

45. not what they
ask for
vince baskerville | @whoisvince

46. observe problems & listen
to the questions that our
users are asking
vince baskerville | @whoisvince

47. unlike page view metrics,
(visitors, returning visitors,
& conversions), nothing
instantly tells you what
you need to know.
vince baskerville | @whoisvince

48. 4 simple yet powerful
reasons why metrics &
user data are invaluable
vince baskerville | @whoisvince

49. 1. having data solves arguments. it
removes opinions from fact; either it’s
true or not
2. data helps improve your intuition
3. data shows you how to increase
conversions
4. investors / clients / stakeholders love
data

50. build a
product; not
features

51. vince baskerville | @whoisvince

52. gradually expose the depth
of your product
vince baskerville | @whoisvince

53. vince baskerville | @whoisvince

54. vince baskerville | @whoisvince

55. vince baskerville | @whoisvince

56. 90/10 rule
vince baskerville | @whoisvince

57. what great
aesthetics
can’t do

58. design supports the
strategy, promotes the
product which is built by
your team & lead by a
strong vision
vince baskerville | @whoisvince

59. vince baskerville | @whoisvince

60. GOOGLE+ VINE COLOR
vince baskerville | @whoisvince

61. engagement
loads

62. 1.cognitive
2.visual
3.motor
vince baskerville | @whoisvince

63. cognitive loads are the *most
expensive* — take lots of human
energy
while motor loads are the least
expensive
vince baskerville | @whoisvince

64. vince baskerville | @whoisvince

65. vince baskerville | @whoisvince

66. vince baskerville | @whoisvince

67. when you lower all the loads
you are also lowering
engagement & entertainment
vince baskerville | @whoisvince

68. “The constraints in mobile
devices force us to focus on
what really matters emphasize
the most valuable parts [..] not
just the parts of our offering we
think ‘make sense.”
- LUKE WROBLEWSKI
vince baskerville | @whoisvince

69. danke
vince baskerville | @whoisvince