Presentation given to an audience of sports journalists wanting to have a better understanding of how and why they should embrace social media & blogging.

1. Productizing Yourself
Growing a community + why blogging & social media are important
by vince baskerville

2. Vince Baskerville
Co.founder of TripLingo & Glancely
@whoisvince
Multimedia Developer
Morehouse College
@morehouse_vb

3. “Do what you can,
with what you have,
where you are.”
- Theodore Roosevelt

4. soooo... what is
productizing yourself?

5. You’re a brand,
take ownership!
Market & sell yourself as if you’re a product
Establish yourself as a thought leader in your industry
Utilize every possible social media tool
Increase your visibility & validity as often as you can
However, REMEMBER to stay genuine
Don’t spam; Cultivate relationships, don’t just push your thoughts

6. But i’m not into
Business/Marketing,
I’m a __________

7. You are now!
Share your expertise
Whatever your passionate about, it’s
guaranteed other people are too. You
need to be participating in those
conversations.
Be everywhere at once
Don’t just post on your blog, post
comments elsewhere too.
Remain personable
No one is perfect, so don’t over
criticize yourself if you make &/or
notice mistakes.
http://www.dpchallenge.com/image.php?IMAGE_ID=407432

8. Great Salesmanship = *Success
It’s all about selling
the product; You.
*Obviously not guaranteed

9. Traditional Media
Professional
Workflow for news
article:
Reporters gather
information
Article is drafted
Reviewed
Published

10. Digital Media
Professional
also Personal
Workflow for Blog Post:
Think of a Topic
Write Post; Publish

11. What is a Blog?
The term ‘blog’ comes from “web log”
Coined to originally refer to web online
journals
Displays Chronological ‘posts’ which can be
accessed at any time

12. The term “news” is
used loosely.
Online, anything is
newsworthy.

13. A few types of Blogs
Blogger.com: Hosted;
Free
Wordpress.com Hosted
& Download; Free
Tumblr.com: Hosted;
Restricted format; *Free
Twitter.com: Hosted;
Restricted format; Free
& many more...

14. How many blogs are on
WordPress.com

15. How many users are on
Tumblr.com

16. “Quality is a
tremendous filter.
Cream always
rises...”
- Gary Vaynerchuk

17. Why are Blogs gaining
popularity becoming
the norm?
They’re easy to create, use & maintain
Either free or cost efficient
Readily available to everyone

18. Why should this
matter to you?

19. Case Study #1
Bill Simmons
currently writes a
column for Page 2 on
ESPN.com
Obtained the
attention from ESPN
from his website
BostonSportsGuy.com
After joining ESPN in
2001, he’s been busy.
2 books, ESPN
podcast, executive
producer... etc

20. Case Study #2
Huffington Post is #1
on the list, and was
just purchased by AOL
for $315 million.
Founded by Arianna
Huffington
Huffington Post was
started only 5 1/2
years ago.

21. Case Study #3
Mashable.com is #3
on the list, and is
estimated at a value
of over $50 million.
Pete Cashmore, CEO
of Mashable.com also
writes a weekly
column for CNN.com
Mashable.com was
started only 5 years
ago.

22. Other examples
Walt Mossberg - writes 2 columns & edits another for
the Wall Street Journal
Gary Vaynerchuk - WineLibrary.com, Wine Library TV
& author of 2 books
Jason Fried - CEO of 37signals & author of 2 books

23. Before you begin
Understand what are your goals
Who is your audience?
What would be your schedule?
1 post per day/week/month
What is your budget

24. Blog posts
framework
Title
Draws in users, but
also is your URL
Post
= Industry news/
articles
Comments
Allows for immediate
correspondence
Tags
SEO keywords

25. “The temptation to
quit will be greatest
just before you are
about to succeed.”
Chinese proverb

26. Great sites to review
BlackEnterprise.com HuffingtonPost.com
NewYorkTimes.com TheRoot.com
Engadget.com ClutchMagonline.com
Mashable.com 8bitFeed.com

27. fin
vince baskerville
whoisvince.com