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Why Should I care About Blogs?
vince bakerville
Vince Baskerville
Multimedia Developer
Morehouse College
@morehouse_vb
What is a Blog?



✤   The term ‘blog’ comes from “web log”

✤   Coined to originally refer to web online journals

✤   Displays Chronological ‘posts’ which can be accessed at any time
20th Century
Media
✤   Professional

    ✤   Workflow for news article:

        ✤   Reporters gather
            information

        ✤   Article is drafted

        ✤   Reviewed

        ✤   Published
21st Century
Media

✤   Professional

✤   also Personal

    ✤   Workflow for Blog Post:

        ✤   Think of a Topic

        ✤   Write Post; Publish
The term “news” is used loosely
Types of Blogs

✤   Blogger.com: Hosted; Free

✤   Wordpress.com Hosted &
    Download; Free

✤   Tumblr.com: Hosted; Restricted
    format; *Free

✤   Twitter.com: Hosted; Restricted
    format; Free

✤   & many more...
How many blogs are on WordPress.com
As of June 2010: 11.4 million
Blog Setup

✤   Title

    ✤   Titles to draw in users

✤   Post

    ✤   = Industry news/articles

✤   Comments

    ✤   Personable communities that
        allow 2way communication
Why are Blogs gaining popularity?



✤   They’re easy to create & use

✤   Either free or cost efficient

✤   Readily available to everyone
Why does this
matter to you?

✤   Mashable.com is #3 on the list,
    yet is estimated at a value of
    over $50 million.

✤   Pete Cashmore, CEO of
    Mashable.com also writes a
    weekly column for CNN.com

✤   Mashable.com was started only
    5 years ago.
Use Blogs as a Marketing tool to
    strengthen your brand
Blogs as marketing Tools


✤   Establish yourself as a industry leader

✤   Strengthen your brand; Which is yourself!

✤   Utilize social media tools

✤   Increase your visibility & validity
Before you begin


✤   Understand what are your goals

✤   Who is your audience?

✤   What would be your schedule?

    ✤   1 post per day/week/month

✤   What is your budget
Review Sites

✤   BlackEnterprise.com   ✤   Wired.com

✤   ClutchMagonline.com   ✤   Engadget.com

✤   TheRoot.com           ✤   Mashable.com

✤   NewYorkTimes.com      ✤   8bitFeed.com
fin
vince baskerville
whoisvince.com

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Why Should I Care About Blogs

  • 1. Why Should I care About Blogs? vince bakerville
  • 3. What is a Blog? ✤ The term ‘blog’ comes from “web log” ✤ Coined to originally refer to web online journals ✤ Displays Chronological ‘posts’ which can be accessed at any time
  • 4. 20th Century Media ✤ Professional ✤ Workflow for news article: ✤ Reporters gather information ✤ Article is drafted ✤ Reviewed ✤ Published
  • 5. 21st Century Media ✤ Professional ✤ also Personal ✤ Workflow for Blog Post: ✤ Think of a Topic ✤ Write Post; Publish
  • 6. The term “news” is used loosely
  • 7. Types of Blogs ✤ Blogger.com: Hosted; Free ✤ Wordpress.com Hosted & Download; Free ✤ Tumblr.com: Hosted; Restricted format; *Free ✤ Twitter.com: Hosted; Restricted format; Free ✤ & many more...
  • 8. How many blogs are on WordPress.com As of June 2010: 11.4 million
  • 9. Blog Setup ✤ Title ✤ Titles to draw in users ✤ Post ✤ = Industry news/articles ✤ Comments ✤ Personable communities that allow 2way communication
  • 10. Why are Blogs gaining popularity? ✤ They’re easy to create & use ✤ Either free or cost efficient ✤ Readily available to everyone
  • 11. Why does this matter to you? ✤ Mashable.com is #3 on the list, yet is estimated at a value of over $50 million. ✤ Pete Cashmore, CEO of Mashable.com also writes a weekly column for CNN.com ✤ Mashable.com was started only 5 years ago.
  • 12. Use Blogs as a Marketing tool to strengthen your brand
  • 13. Blogs as marketing Tools ✤ Establish yourself as a industry leader ✤ Strengthen your brand; Which is yourself! ✤ Utilize social media tools ✤ Increase your visibility & validity
  • 14. Before you begin ✤ Understand what are your goals ✤ Who is your audience? ✤ What would be your schedule? ✤ 1 post per day/week/month ✤ What is your budget
  • 15. Review Sites ✤ BlackEnterprise.com ✤ Wired.com ✤ ClutchMagonline.com ✤ Engadget.com ✤ TheRoot.com ✤ Mashable.com ✤ NewYorkTimes.com ✤ 8bitFeed.com

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