This document discusses trends in social media and online video. It notes that YouTube now has over 2 billion video views per day and that a single tweet can drive 7 visitors to a website. Online video consumption on Facebook amounts to 46 years per day. It also discusses the rise of internet-connected TVs and the future of television incorporating online video. Social networking trends and tools for online collaboration are also covered.
5. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Thursday, December 1, 2011
24. YouTube uploads
per minuut
33
22
11
2007 I 2007 II 2008 I 0
2008 II 2009 I 2009 II 2010 I 2010 II
Thursday, December 1, 2011
25. 2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden
2 de zoekmachine wereldwijd
1 miljard abonnees
Thursday, December 1, 2011
26. 3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar
Thursday, December 1, 2011
51. • Geen verschil tussen passieve of actieve
3D brillen
• Na 8 kijkuren / 5 dagen lang geen
negatieve effecten op gezondheid
Thursday, December 1, 2011
52. ESPN 3D World Cup bevindingen
90%
60%
+5% +15% +17%
+34%
30% +27%
0% Presence
Reclame retentie
Koop intentie
Reclame liking
Reclame Koop Reclame
Kijkplezier
Kijkplezier Aanwezigheid
aandacht intentie genot
2D 3D bron: Engadget HD
Thursday, December 1, 2011
58. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Thursday, December 1, 2011
60. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Thursday, December 1, 2011
61. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
Thursday, December 1, 2011
64. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Thursday, December 1, 2011
65. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
Thursday, December 1, 2011
66. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Thursday, December 1, 2011
93. MS Paid $6bn for online
advertising company aQuantive 668M clients
in 2007 145M active users/month
207B minutes +39B minutes 2010
$40B for Tmobile USA $13/$52 user
$5/yr
“Microsoft has $860M/2010
always had the 9x Sales
ability to take really Business?
great technology
and ruin it”
Thursday, December 1, 2011
128. E-commerce worldwide
2010: !500B
+15%
Web influenced: !3000B
bron: forrester
Thursday, December 1, 2011
129. Online bestedingen
2009: 7,3 miljard euro
2010: 9 miljard euro
Web-influenced 48
miljard
Thursday, December 1, 2011
bron: thuiswinkel.org
130. Social tools Productinformatie
Thursday, December 1, 2011
131. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Thursday, December 1, 2011
132. kindle
Buy books wirelessly
Download everything
wirelessly
E-ink technologie reads
the best
240.000 titels
30 hours battery &
fantastic userinterface
Thursday, December 1, 2011
153. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Thursday, December 1, 2011
170. Revisions
Onlinecompare
collaboration
Thursday, December 1, 2011
171. Web 2.0 software
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Thursday, December 1, 2011