29. Comscore: CPA/CPC
You are not rewarded for what you do
Monday, March 21, 2011
30. Comscore: CPA/CPC
You are not rewarded for what you do
85% never clicks on anything during the month
3% does 80% of the clicks
80% increase in visiting websites within 2 month
100% increase in search
17% increase in offline sales
27% increase in online sales
Monday, March 21, 2011
70. 2 miljard video’s per dag
33 uur video upload per minuut
Bezoekers 15 minuten per dag
In 60 dagen wordt net zoveel geupload als
3 TV kanalen in 60 jaar uitzenden
2 de zoekmachine wereldwijd
1 miljard abonnees
Monday, March 21, 2011
72. 3 miljoen leden gebruiken
auto-share om video’s te delen
1 Tweet levert 7 bezoekers
Video consumptie per dag:
Facebook: 46.2 jaar
MySpace: 5.6 jaar
Orkut: 12.7 jaar
Hi5: 1.2 jaar
Monday, March 21, 2011
73. Life of a YouTube video
bron: Silicon Alley Insider
Monday, March 21, 2011
74. Wat kijken ze?
bron: Frank N. Magid Media Futures 2010: Online video
Monday, March 21, 2011
75. YouTube kanaal kijkers
Ajax 15,879,583
Eredivisie Live 7,417,457
PSV 6,975,862
FC Utrecht 502,748
SC Heerenveen 426,704
Willem II 114,652
Monday, March 21, 2011
76. YouTube kanaal bezoek
Ajax 948,043
PSV 496,129
Eredivisie Live 201,009
SC Heerenveen 32,495
FC Utrecht 13,636
Willem II 4,931
Monday, March 21, 2011
77. YouTube abonnees
Ajax 7,281
Eredivisie Live 3,803
PSV 2,845
SC Heerenveen 539
FC Utrecht 344
Willem II 80
Monday, March 21, 2011
78. Geen YouTube kanaal
ADO Den Haag Heracles
AZ NAC Breda
De Graafschap NEC
Excelsior FC Twente
Feyenoord Roda JC
FC Groningen Vitesse
Monday, March 21, 2011
81. Waar komen de
kijkers vandaan?
1. Yahoo Mexico 216k
2. Yahoo Argentina 77k
3. Yahoo Spain 64k
4. iol Portugal 28k
5. YouTube 25k
Monday, March 21, 2011
121. Volg Vincent Everts live
in zijn elektrische Leaf
- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Monday, March 21, 2011
123. What are we going to talk about?
Monday, March 21, 2011
124. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
time consumption travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends
Monday, March 21, 2011
132. How do we spend our time?
4%
6%
39%
19%
33%
Monday, March 21, 2011
133. How do we spend our time?
TV: 39% 178 min. 4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.
Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines
Monday, March 21, 2011
134. Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06
Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h
NewsPapers 20 min/day
!750M adv revenue
Adds ! 2,00 pp/h
Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 2,50 pp/ph
Monday, March 21, 2011
217. Product info what else do people buy
what do they recommend?
Description of customers
Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
Monday, March 21, 2011
291. 7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have fine print
Monday, March 21, 2011