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& Social Media           Vincent@Everts.net
Follow the consumer!        +31647180864
                              @vincente
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Solimas 7 feb
Leafplan project
Volg Vincent Everts live
                     in zijn elektrische Leaf


- Live auto lifestats
- Live streaming video
- Live Google maps
- Twitter met bestuurder
- Twitter met de auto
- Interviews
Olie Future?
Not always good!
Connected Cars
• Einstein?
Vincent Everts?
Innovation acceleration



                          Innovation study trips:
                          2007: Korea
                          2008: China
                          2009: Russia
                          2010: Brazil
                          2011: Korea
                          2012: China
Tudou.com earlier then
      YouTube
Social Media
   2.0
• Mijn Tools
Videoblogger



               Talk to Me!
• kassa
4G 2013 onderscheid mobiel en
   fixed netwerk verdwijnt
DELL Case
Dell notebooks
Dell & Social Media
Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
  Twitter/Facebook/Blogs
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Location based
 Social Media
White pages Appje
Whit.li api
Lytro camera
Quantify self
Bodymedia
• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
SlideRocket
WeVideo
Urthecast
Earth HD streaming
Gamification
•   100.000 games

•   120.000 kids
Draw Something
20 Million downloads/6 weeks
• Tablets everywhere!
What are we going to talk about?

           Web 1.0 Viral Marketing (PP)
 time consumption                                         travel


        RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
           Google Docs   Online video elections 2.0
     MultitaskingTwitter Amazon Yubby Co-Creation
 Google Streetview Online collaboration Social tools

         Dell Sucks      Support 2.0 Viral Marketing
Kryptonite Lock     Enterprise 2.0         VMS Zoomz HD   ebay
          news resume VMS Google trends
7
How do we spend our time?

   TV:       39% 178 min.               4%
                                   6%

  Radio:     33% 151 min.                    39%
                             19%
 Internet:   19%   86 min.

Newspaper:   6%    20 min           33%
Magazines:   4%    18 min
                             TV              Radio
                             Internet        Newspapers
                             Magazines
Why call
via computer?
It’s
personal!
BYOD
CYOD
 85% doet het!      50% mag het niet
   25% recht!      50% doet het toch
45% werkt eraan!     50% is bereidt
beta
Who talks
Blogs demografie
E-commerce worldwide


     2012: €750B
                +15%
Web influenced: €3000B
                        bron: forrester
Online bestedingen
   2010: 10 billion euro

2012: 12 billion euro

Web-influenced 48
     miljard               bron: thuiswinkel.org
Social tools   Productinformatie
Product info    what else do people buy

                  what do they recommend?

                  Description of customers

Social tools     90% social tools
                  What do they buy in the end?
                  what else?
                  Tags of clients
                  review of the reviews
                  reviews of the customers
Wordprocessing 1951
Wordprocessing 1985
Wordprocessing 2011
Revisions
Onlinecompare
       collaboration
Office 365
Web 2.0 software
Social bookmarking    del.icio.us

Web 2.0 startpagina   Netvibes & iGoogle

Online to do lists    Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management      Flickr & Picasa

Web wordprocessing Google Docs

Online calendar       Google Calendar

Project management Basecamp

Mindmapping           Mindmeister
Web 2.0 Trend:
 Co-Creation
49
Social Media
   2.0
Vincent Everts

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