Rabobank randmeren presentatie

Rabobank
Mobile + Internet trends
14 dec 2010 Vincent Everts
+31647180864

woensdag 15 december 2010

Vincent Everts?


InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia

Innovation in
health care:
2006: India
2007: USA
2008: Japan

Healthcare
innovation event
Innovation in
Government

Tudou.com bigger YouTube


Social Media
2.0


• Mijn Tools


Videoblogger

Talk to Me!


• kassa


Make your
own company
TV Channel


find, collect, publish

www.yubby.com

What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


Web
1.0


How do we spend our time?

TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06

Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h

NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h

Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph


• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube


30


31


§


IMPACT ON BUSINESS
12


DELL Case


Dell notebooks


17


tekst


E-commerce worldwide

2010: €500B
+10%
Web inﬂuenced: €3000B
bron: forrester


Online bestedingen
2009: 7,3 miljard euro

2009: 8 miljard euro
+10%
Web-inﬂuenced 48
miljard
bron: thuiswinkel.org

Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

Marketing sets the expectation, marketing creates
demand, marketing helps a consumer differentiate
why one choice is better than another choice.

Operations delivers.
Any gap between the two drives a conversation
on the social Web.

LondonCalling.mobi
Dave
Evans

bit.ly/nublack

LondonCalling.mobi

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


73


74


75


76


Playmate

77


Negroponte

78


beta


WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks


Who talks


Blogs demograﬁe

Bron: Technorati 2008

7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

RSS Readers


Social Networking


Twitter/linkedin/Facebook
corperate strategy

Product/Mrk/Sales
Tone of voice
Tools


Communication 2.0


“What are you doing in 140 characters”


Customer service


Why call
via computer?

It’s
personal!


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Revisions
Onlinecompare
collaboration

Web 2.0 software
Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Get feedback


Video Everywhere


35
15-02-07 ROOS - Regionale TV in 2010 35

Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente
+31647180864

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