Stv Sweden TV 2.0 & social media

TV 2.0 STV
Consumers show the way

Vincent Everts

maandag 14 december 2009

Who is
Vincent Everts?


InterimIC innovation acceleration
Innovation study trips:
2008: China
2009: Russia

Innovation in
health care:
2006: India
2007: USA
2008: Japan

Healthcare
innovation event
Innovation in
Government

Novatv.nl


Videoblogger

Talk to Me!


ﬁnd, collect,
publish
www.yubby.com

• kassa


What are we going to talk about?

Web 1.0 Viral Marketing (PP)
time consumption travel

RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
Google Docs Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Multitasking
Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay
news resume VMS Google trends


Web
1.0


Broadband internet
Netherlands leading in Europe
80%
Netherlands: 74% (2007)

60%

40%

20%

CY BG EL RO
PL IE PT CZ SK IT
FR SI ES LT HU LV
DE EE AT
LU UK BE
DK SE FI
NL

2006 2007 Source: Eurostat 2007


How do we spend our time?

TV: 39% 178 min.
4%
6%
Radio: 33% 151 min. 39%
19%
Internet: 19% 86 min.

Newspaper: 6% 20 min 33%
Magazines: 4% 18 min
TV Radio
Internet Newspapers
Magazines

Time & advertisement
TV 3 hours/day/user
Advertisement !200M public + !600 commercial
advertisment/hour TV watching ! 0,06

Time online: 1,5 h pp/day
Online adds !500M/yr
Adds ! 0,07 pp/h

NewsPapers 20 min/day
!750M adv revenue
Adds ! 0,50 pp/h

Magazines18 m/day
Advertisement !700
Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc


IMPACT ON BUSINESS
12


DELL Case


Dell notebooks


E-commerce worldwide
2008: 400 billion euro

2009: 500 miljard euro
+25%

bron: thuiswinkel.org


Social tools Productinformatie

Product info what else do people buy

what do they recommend?

Description of customers

Social tools 90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers

kindle
Buy books wirelessly
Download everything
wirelessly

E-ink technologie reads
the best

240.000 titels

30 hours battery &
fantastic userinterface


beta


WEB 2.0
• Weblogs
• Flickr
• Wiki’s
• RSS
• RSS readers
• Del.icio.us
• Youtube
• Facebooks


Web2.0 tools for
TV


Who talks


Blogs demograﬁe

Bron: Technorati 2008

Weblogs

Everyone blogs!

Try for free


Professional


7 guidelines
1. Know what you are doing
2. Avoid marketing talk
3. Keep it fresh
4. Reinforce company’s core values
5. Encourage employees to use it
6. Create blogging policies
7. Have ﬁne print

RSS Readers


Email is broken


Communication 2.0


Why call
via computer?

It’s
personal!


The phenomenon


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


tweet
deck


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Revisions
Onlinecompare
collaboration

Best Web 2.0 software
Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Web 2.0 Trend:
Co-Creation


Social Networking


Internet goes mobile

88


Mobile internet is
where internet
was 5 years ago


New services:
location, location, location

94


Impact of internet on
TV!


The New TV?
• Digital TV
• Harddisk recorder / PVR
• HDTV
• Internet TV


1,5 Mio
1,2 Mio

BOOM
"Platte"
TV


Penetration of HD recorders
(estimated)


HDTV & PVR’s in US
# PVR’s % PVR’s
2008 28,6M 25%
2014 52,3M 44%
source: MAGNA

25% has HDTV & PVR

Connected devices
100
100 M

75

50 57 M

25

0
2009 2013

Connected devices will
almost double in 4 years
source: Park Associates

Next: Internet TV’s


Internet overtakes TV

If the current growth continues
the internet will overtake TV
as most consumed media in 2010


Video Everywhere


35
15-02-07 ROOS - Regionale TV in 2010 35

Growth of YouTube
300 now:
13 hour of video
millions of unique visitors

added every
minute
225 march 2007
Viacom sues YouTube
for $1 miljard
october 2006
Google buys
150 july 2006 YouTube for
Daily more then $1,65 billion
april 2005 100 million
ﬁrst video
watched videos
75 and 65.000 added

0
jan 2005 june 2005 jan 2006 june 2006 jan 2007 jun


Internetvideo
is not just
YouTube!

Tudou.com bigger YouTube


How big is video?
13,072,164,000 312 minutes
of video watched
videos available
on average

3.5 minutes
average duration 75.5% of internet audience
of the video viewed online video
watched
source: ComScore Feb 2009

Online video is the most
popular online entertainment,
with more than 1 in 2 (50%)
Europeans watching video

An increase of over
300% since 2006


TV can survive next to
PVR & internet

But doesn’t
receive undivided
attention...

TV vs Web viewing
Obama inauguration

35.5M TV viewers
69.8M Web viewers


Consumers who watch
TV on the PC in NL
30%

26%
23%

15% 17%

12%
8% 8%
7%

0%
2004 2005 2006 2007 2008
Q1 & Q2

source: SKO

NBC.com
1 Billion full episode
streams in 2 years
43B

43% via embeds & widgets
57B

Embeds / Widgets
NBC.com
source: NewTeeVee

2008 stats
1,6M unique visitors
44% increase from 2007

130M streams started
70% increase from 2007

source: Uitzendinggemist.nl / NPO

Watch it anywhere
Samenvatting

Hele
uitzending

Widgets

Clips
Updates

If you don’t do it,
someone else will...


With these HD devices
anyone can do it!


Easy & everywhere

• Create videos with ease
• Let customers create
videos about you

Lifestreaming

• Quick & easy -
live with 1 click
• If you have a webcam
you can stream


Produce your own TV


Lifestreaming


Lifestreaming

• Studio in a box


Lifestreaming

• Live streaming on mobile
phone
• Nokia, iPhone, Blackberry
• Put on blogs, facebook
• Robert Scoble popularized


Lifestreaming

Life blogging with mobile
without installation


Blogworld
Inspiring example


HD Internetvideo

• Super quality
• Available in next 5
years everywhere

Click to play

Make your own
Internet TV Channel


Find
35+ sources
(more on the way)

Find, Collect, Publish

Friends & proﬁles


+35 video sources

& more to follow!

Collect
Drag & drop
Edit meta
data
See
previews

Find, Collect, Publish

Player page


Manage video


Publish it with
widgets


Elections 2.0

Obama Girl

Elections 2.0


Voice+SMS+Email+web
+Blogging+Facebook,
+Video+IM

= TV 2.0

Marketing
2.0


Todo list 2009

• 10% viewers online
• 1% of users to contribute through
reactions, blogs, twitter Emails, IM
• Start Mobile presence
• 25% of advertisement revenue


TV sweden next level
Some thoughts


What subjects
Through: Twitter, Blogs, Hyves, Facebook, Ambassadeurs

What do they know
Experts?
Angle?
Interest?
Foto’s
Video’s


What do they think?
Direct after Item Email/Twitter/Sms/blog.
political opinion subject before & after item
appreciation item
opinion presenter
etc


Individual TV?
Know who I am
Connection to Facebook, Twitter etc
News made for you &
your friends

On Mobile, PC, TV


Vincent Everts
www.vincente.nl
www.yubby.com
www.interimic.nl
vincent@everts.net
www.twitter.com/vincente


Stv Sweden TV 2.0 & social media

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