31. Connected everything
• Internet of things
• Hardware access to service
• Connected Tandenborstel
• Personal fitness & Healthcare
Tuesday, June 3, 14
32. Connected everything
• Internet of things
• Hardware access to service
• Connected Tandenborstel
• Personal fitness & Healthcare
Tuesday, June 3, 14
33. Connected everything
• Internet of things
• Hardware access to service
• Connected Tandenborstel
• Personal fitness & Healthcare
Tuesday, June 3, 14
34. Connected everything
• Internet of things
• Hardware access to service
• Connected Tandenborstel
• Personal fitness & Healthcare
Tuesday, June 3, 14
35. Connected everything
• Internet of things
• Hardware access to service
• Connected Tandenborstel
• Personal fitness & Healthcare
Tuesday, June 3, 14
36. Connected everything
• Internet of things
• Hardware access to service
• Connected Tandenborstel
• Personal fitness & Healthcare
Tuesday, June 3, 14
63. What are we going to talk about?
Tuesday, June 3, 14
64. time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0Google Adwords Tudou
Google Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0VMS Zoomz HD ebay
news resume VMS Google trends
What are we going to talk about?
Tuesday, June 3, 14
66. How do we spend our time?
4%
6%
19%
33%
39%
Tuesday, June 3, 14
67. TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%
6%
19%
33%
39%
TV Radio
Internet Newspapers
Magazines
Tuesday, June 3, 14
68. Time & advertisement
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Tuesday, June 3, 14
69. Time & advertisement
Time online: 1,5 h pp/day
Online adds €500M/yr
Adds € 0,07 pp/h
TV 3 hours/day/user
Advertisement €200M public + €600 commercial
advertisment/hour TV watching € 0,06
NewsPapers 20 min/day
€750M adv revenue
Adds € 2,00 pp/h
Magazines18 m/day
Advertisement €700
Reclame inkomsten: € 2,50 pp/ph
Tuesday, June 3, 14
70. • $35 billion sales
• 3 Billion searches/day
• Money from Adwords
• Youtube, Google
salmaps, gmail, apps etc
Tuesday, June 3, 14
71. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
Tuesday, June 3, 14
111. Zelf aan de slag
• Download INCROWD op IOS/ANDROID
• Zoek ->
• Maak foto’s en video’s backstage
• Maak foto’s tijdens presentaties om te oeferen
• In pauze interview een andere gast 1 minuut met top ideeen
om zelf te gebruiken
• Tesla Model S rijden
•
Instant publishing
Tuesday, June 3, 14