The document appears to be notes from a presentation on trends related to social media and technology. It discusses the decline of PCs and internal combustion engines and the rise of real digital transformation. Various social media platforms and tools are mentioned, along with statistics on their usage. Emerging technologies like electric vehicles, smart devices and the Internet of Things are also summarized.
Trends: het einde van PC's, plofmotoren en het begin van echte Transformatie
1. Trends: het einde van
PC’s, plofmotoren en
het begin van echte
Transformatie
Tuesday, October 29, 13
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18. What are we going to talk about?
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19. What are we going to talk about?
Web 1.0 Viral Marketing (PP)
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords Tudou
time consumption
travel
Google Docs
Online video elections 2.0
Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Multitasking
Dell Sucks
Kryptonite Lock
Support 2.0 Viral Marketing
Enterprise 2.0
VMS Zoomz HD
news resume VMS Google trends
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ebay
25. How do we spend our time?
6%
4%
39%
19%
33%
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26. How do we spend our time?
TV:
39% 178 min.
Radio:
33% 151 min.
Internet:
19%
6%
20 min
Magazines:
4%
39%
19%
86 min.
Newspaper:
6%
4%
18 min
33%
TV
Internet
Magazines
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Radio
Newspapers
27. • $32 billion sales
• 1 Billion searches/day
• Money from Adwords
• Almost nothing from
Youtube, Google earth/
map, gmail, apps etc
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28. Google adwords
•Easy to set-up
•Easy to budget
•Price per keyword
Also on
YouTube
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113. Dell social media
• 100k employees
• 12 people listen to conversation
• 15 people create policy
• 30.000 did SMACU Training & can listen
• 4.000 can speak on behalf of Dell on
Twitter/Facebook/Blogs
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201. Product info
what else do people buy
what do they recommend?
Description of customers
Social tools
90% social tools
What do they buy in the end?
what else?
Tags of clients
review of the reviews
reviews of the customers
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