11 GoMeasure (sg and kl) - mobile landing page and site usability tips - marc woo - google

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Marc Woo, Senior Account Strategist at Google Malaysia, shares best practices for mobile sites. Focus on the user. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).

Tecnología Empresariales

Mobile Landing Page
& Site Usability Tips
Marc Woo
Senior Account Strategist, Google Malaysia

Agenda

1 Mobile
Web
Browsing:
What’s
the
issue?

2 There
is
a
simple
solu:on

3 It
works!
Stats
&
case
study

4 Mobile
website
best
prac:ces

5 Key
next
steps!

Google Confidential and Proprietary 2

Aiyoh!

So
mafan!

Google Confidential and Proprietary 3

“Focus
on
the
user
and
the
rest
will
follow”

Larry
Page,
CEO
Google

Google Confidential and Proprietary 4

Solu:on?

Google Confidential and Proprietary 5

The
mobile
web
is
exploding!

120

Mobile
Queries
(Indexed)

4x
Growth

100

in
past
year

80

60

40

20

0

2007
2008
2009
2010
2011

Google Confidential and Proprietary 7

79%

of
large
online
adver:sers

do
not
have
a
mobile
op:mized
site

Source: Google research 2010 Google Confidential and Proprietary 8

Mobile
Website
Best
PracFce
–
Rule
of
Thumb

Google Confidential and Proprietary

PrioriFze
Content

v Task
Oriented

v Speeeed

v Less
Naviga:on

v Design
for
low
ahen:on
span

v Sa:sfy
Oﬄine
Needs

Google Confidential and Proprietary 11

White Space

v Reduce
Cluher

v Clear
&
Concise

v Plain
Light
Background

v Mul:-‐resolu:on

Google Confidential and Proprietary 12

Big Buttons

v Build
for
Handheld

v Isolate
Buhons

v Use
Color
&
Size
to
Priori:ze

v Use
Descrip:ve
Text

Google Confidential and Proprietary 13

Easy to Convert

v Make
Conversions
Easy

v Keep
Forms
Short

v Play
to
Mobile’s
Strengths

v Make
Account
Access/Crea:on
Easy

v Click-‐to-‐call
for
Phone
Conversions

Google Confidential and Proprietary 14

4
Key
Next
Steps

q  Evaluate
Mobile
Landing
Pages

>
Priori:ze
content

>
White
spaces

>
Big
buhons

>
Easy
conversion

q  Generate
Ideas
to
Enhance
Mobile
Site

q  Track
the
Performance
–
Google
AnalyFcs!

q  Test
and
ConFnuously
Improve
and
OpFmize

THANK YOU
Marc Woo
Senior Account Strategist, Google Malaysia

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