More about Search Engine Optimization

1. •
Search Engine Optimization
•
•
•
Search Engine Optimization - Upfront Ranking in Organic Listings
•
•
WHY USE SEO?
There are five main reasons as to why companies should be looking towards implementing a Search Engine
Optimization (SEO) strategy, all of which serve to deliver an effective alternative to traditional marketing methods
with targeted and measurable results.
Increased traffic and conversion rates
Reduction in costs
Increased brand awareness
Increased browser and client satisfaction
Complements traditional marketing campaigns
•
•
•
•
•
•
•
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from
search engines via "natural listings" search results. As an Internet marketing strategy, SEO considers how search
engines work and what people search for. Optimizing a website primarily involves editing its content and HTML
coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of
search engines.
In order to implement SEO we need to finalize relevant keywords. So find below some relevant keywords with
rational traffic for your reputed company. We can surely entertain any requests regarding keywords for your
personal projects from time to time. We would be working on a commitment basis where we would rank at least
70% of the keywords on the first page of Google.

3. PHASE I
-
Stage I Evaluation & Planning
Process Deliverables
Current site stats recording (Link Popularity, PR etc)
Pre SEQ Analysis Report
Pre-optimization Search Engine rank recording
Pre SEQ Analysis Report
Search Engine Friendliness Analysis and Technical Analysis of Website
Pre SEQ Analysis Report
Content writing recommendations
Selection of WebPages for optimization
Detailed Completive Analysis and Strategy
Keyword Research and Selection Report (r feedback)
Final approved keywords (based Client approval) E-mail
Stage II On-Page Optimization
Remove broken Inks Checklist
mage optimization Checklist
integrate robots.txt Checklist
:net rate sitemaps Checklist
3oogle Analytics Code Checklist
Webmaster Tools Checklist
analyze keyword density on pages and suggestions for content Checklist
Report
r Report
Pre SEQ Analysis Report

4. PHASE ii
-
Stage III Off-Page Optimization
Process Deliverables Timelines
Directory Submissions
-
Monthly Report
Ongoing
Social Book Markings
Monthly Report
Monthly Report
Ongoing
Online Classifieds Yellow pages and Business listings
Search Engine Submissions
Monthly Report (One Time
Submission)
Press Release Submissions On Demand Misc link building Monthly Report
Ongoing
One Time
Submission
On Demand
One Time
Submission -

5. SEO
Detailed Activity Schedule
SEARCH ENGINE OPTIMIZATION(ORGANIC PUSH)
Initial Site & Target Audience Analysis
Search Engine Friendliness Analysis
Competitive Analysis
Ranking Analysis
Meta Optimization & Content Optimization
Site Code Optimization
Submission of Home Page to Search Engines
Sitemap Creation and updation
Google Analytics and Webmaster creation &
maintenance
OFF PAGE OPTIMIZATION
Article Submission
Social Bookmarking
Directory Submission
Classifieds Submission
1st
Month
2nd
Month
3rd
Month
4th
Month
5th
6th
Month Month
First Year
7th
Month
8th
Month
9th
Month
yes
yes
yes
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
yes
5
yes
40
100
200
20
20
50
50
5
20
50
50
5
11th
Month
12th
Month
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
5
yes
yes
yes
5
yes
yes
10th
Month
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
20
50
50
5
20
50
50
5
20
50
50
5
20
50
50
5
20
50
50
5
20
50
50
5
20
50
50
5
20
50
50
5
20
50
50
5
yes

6. SEO On Page Setups
On Page SEO Activities
Search Engine Friendly Navigation/link Suggestions
Keyword Analysis and Ranking Bench marketing
URL Rewriting Suggestion
Broken Link Suggestion and Recommendation
Web crawl errors Issues Resolve Suggestion
404 Page creation Suggestion
webpage Indexing
Redirection Suggestions
Copy writing effective Titles and Descriptions
Optimizing site navigation
Website page Related Keyword selection and insertation
Website Bounce Rate and Traffic Analysis Discussions
Title, Description and Keyword Meta Tags Suggestions
HTML/CSS Validation Check
Check & Remove broken Links Sugges
Robots.txt file creation and installation
Google Webmaster Tool installation
Google Sitemap Setup And Suggestion
W3C validation check
Integrate robots.txt
Integrate sitemap in robots file
Integrate Sitemaps/RSS/XML Files
Integrate Html Sitemap
Integrate ror.xml files
Integrate RSS files
Implement Google Webmaster Account
Country Preference Setting
Allow Crawler to Access Your Web page
Integrate Sitemap in Google Webmaster
SEO On Page Optimization
Meta Data Optimization
Keyword Integration
Anchor Tag Optimization
Content Optimization
Footer Tag Inclusion
Keyword Density
Title and ALT Attribute Implementation
Implement H1 H2 header Tags
Keywords appropriateness or competitiveness
Unique/relevant content
Grammar/spelling check
Image optimization
Integrate Sitemaps XML Files

7. Technical Testing
http://www.showtoclients.com
Analysis
SEO FACTORS IMPORTANCE (Why?)
Google Indexed pages
Google Page Rank
404 page
VALUE (If any)
HOW DOES YOUR SITE SCORE
102
Fair
1
Fair
Not found
not good
ACTION (if any)
Need to increae more service secific
pages
this page is very mandatory otherwise
you will loss your visitors.
On Page Testing
Title Relevancy
1%
not good
Keyword
1% relevant.
not good
Heading
found
not good
Sitemap.xml
not found
not good
Robots.txt
not found
not good
Content Optimization
Not Found
not good
Not Optimized
Not Optimized
Not Optimized
Not Found
Not Optimized
Not Present
not good
not good
not good
not good
not good
not good
Title Tag
URL Structure
Description
HTML Sitemap
Images Tag
Title attribute
we will set the keyword density
between 3-4 % for the whole
landing Page
we will set the keyword density
between 3-4 % for the whole
landing Page
Use 1 heading for a whole landing
page ( Not keyword specifi )
this site will help into indexing to
any new page (need to update it)
needs to submit new robots.txt for
better crawling
we do the content optimization
with proper keyword density.

8. STC
Social Media Brand Promotion.
Stand out from the Crowd.
www.socialmediapro.in
social@stcindia.showtoclients.com