Free #pinterest #ebook.

1. Pinterest
Join to Stay Ahead of
Your Competition

2. Pinterest
5 Simple Steps To Get Started
Next Social Media Game Changer

3. Introduction
What is Pinterest? Best of all, you can browse pinboards created by other
users and follow their boards. Browsing thousands of
Pinterest is a the hot new website for people to collect pinboards is a fun way to explore new things and get
images of things from all across the web, because text is inspiration from other people who share your interests or
so ‗last year‘. In simple terms, it‘s a vision board-styled business goals.
photo sharing website that is social in culture where users
can create and manage theme-based collections of Though Pinterest has been around for approximately two
photos, videos and links. years now, it‘s only recently that it has been getting an
avalanche of media attention. Currently, Pinterest is still
Pinterest is the brain child of two young geeks Ben in beta mode and requires an invite to join their growing
Silbermann and Evan Sharp. It was launched in 2010 and community. Early settlers of Pinterest could join without
is managed by Cold Brew Labs, a team based in Palo an invite however, due to the massive growth they are
Alto, California, USA. currently experiencing, you need an invite to join their
growing community.
Pinterest‘s mission statement is to "connect everyone
in the world through the 'things' they find I see Pinterest as one of the most powerful platforms, as
interesting.“ If you have been spending time clipping it allows businesses an ability to market their products
articles from various magazines or bookmarking links and services on user-generated pinboards with a link
from Google search results, Pinterest is todays‘ going directly back to their business website or blog.
sophisticated answer. People can use pinboards to
market their products and for creating brand awareness. Pinterest‘s user base exploded from 1 million users in
For example, users leverage Pinterest to plan September, 2011 to 7 million in December, 2011 and
weddings, share home decoration ideas, share pictures of currently in February, 2012, their user base is 13 million
their favorite destination and much more. and still growing by the minute at an exponential
rate, according to a report posted by Mashable. This is a
growth of 450% from September 2011 to December
2011.

4. Quick Facts about Pinterest
Pinterest is driving more referral traffic than
LinkedIn, Facebook, YouTube and Google+
combined.
Pinterest‘s audience and demographics are
predominantly females between the ages of 25 to
54, and they share content that appeals to them
with other females.
As per a recent study conducted by Ignite Social
Media, the average income of users are between
$25,000 to $75,000 a year.
Pinterest.com is driving more traffic to online
According to Wikipedia, on August 16, 2011, Time retailers, company websites and blogs than
magazine listed Pinterest in its ‗50 Best Websites of Facebook, Google, YouTube and Linkedin
combined according to shareholic.com.
2011‘.

5. 1. Getting Started: Road to Success
Pinterest is an extreme visual social network. It
offers sharp resolution and beautiful images with
share-worthy content displayed with total social
intelligence.
Content from all over the web is ‗pinned‘ to your
virtual pinboards, which can be categorised by
users based on their area of interest or profession.
For example, I have created 17 dynamic boards on
different segments of social media and digital
media marketing where my specific aim is to share
targeted social media content with my audience.
Pinterest has also rolled out a variety of interactive
tools for its 10 million users to pin their selected
content. These include on-site buttons and a
browser bookmark.
Click to see examples of Pinboards
Quick Tip #1: Make sure your Pinboards are visually appealing to your network and
your target audience. Always put yourself in your network‟s shoes.

6. 2. Pinterest Sign Up
How to Create Your Account on Pinterest
Step 1 Pinterest is by invite only, so
request an invitation by
clicking the box.
On the landing page enter
Step 2 your primary email address
and request an invitation.
If you are already on Pinterest
Step 3 then log in with your
Facebook or Twitter Account.
Quick Tip #2: A great idea is to set up your account with your Facebook and
Twitter email addresses, so you can receive all „social‟ notifications in one inbox.

7. 3. Make Yourself “Like”-able
If you have been active on social networks like Facebook, Twitter, LinkedIn and
Google+, you must have established your personal brand and online reputation by
now. You have accomplished a loyal following by sharing your Tweets, Facebook
Status Updates, Blogs, YouTube Videos and other social content with your friends,
fans and followers to build an ongoing ‗like-ability‘ across the social web.
On Pinterest you carry forward the same personality style to keep your personal
brand consistent and to increase your ‗like-ability‘. Engage and share content with
your unique style and inner brand voice. You decide whether you want to be noticed
as a go-to expert in your industry or simply someone who is there to be ‗social‘ and
share useful tips, innovative ideas and cool pictures from all around the web.
You can measure your ‗like-ability‘ by the volume of Re-pins, Likes and
Comments you receive from your Pinterest network. You can enhance this by
creating dynamic boards and pins. Engage with the community by being social and
posting social content that is targeted to your audience and highlights your
expertise.
Once you‘ve established your presence on Pinterest, start viewing other user-
generated Pinboards and start Liking, Re-pinning and Commenting. In simple
words, be social to be “like”-able.
Quick tip #3: Friends first, leads second. Create a well-defined
profile on Pinterest and keep it in synergy with Facebook, Twitter,
LinkedIn and Google+. Connect with everyone you know and join
relevant conversations on pinboards.

8. 4. Selling On Pinterest:
With Social Intelligence
Pinterest is already generating a massive amount of free referral traffic to
company websites. In the last six months some websites have exploded
their referral traffic coming from Pinterest.
This has resulted in a large number of newly acquired customers and
increased sales for users. Retailers and marketers are now beginning to see
Pinterest as a growing resource to better understand their social media
customers and how all this fits into their larger social commerce
landscape.
3 Quick Selling Tips on Pinterest
Make sure you categorise your pinboards synergistically with your
business blog or website, with a well-defined board description.
Explain your products, services and check if the links are directing back
to your company website.
Engage and acknowledge when someone Likes, Re-pins or makes a
Comment on your product.
Quick Tip #4: To sell with social intelligence on Pinterest, make
sure you are participatory. Also, make sure your boards and pins Source: http://bit.ly/wojOjZ
have a detailed product description and have „clickable‟ links that
go to your blog or landing pages.

9. 5. Understanding Pinterest’s
Social Culture and Etiquette
Like Twitter, Pinterest is an open network, so followers don‘t require any
permission and you are not required to follow anyone in return.
However, pinning can be real fun when you do it together with other pinners.
When you see an interesting pin, try to leave a Comment, Like it or Repin
it to one of your boards. Repining is like retweeting tweets.
If you find a pinner‘s board that‘s interesting, follow updates, or go to the
pinner‘s profile and follow all the boards. Remember, Pinterest is a visually
extensive social network and its culture is open and friendly. Users are
looking to form new relationships and connections. You may also connect
with your fellow Facebook, Twitter, Google+ and LinkedIn networkers.
Acknowledge them and build deeper relationship with them on Pinterest.
When you start your membership on Pinterest, focus on engaging with your
network and getting to know who‘s who by being participatory. Pinterest
users try to pin images that are visually appealing to their social network and
are share worthy.
http://my3boybarians.com
Show your unique style by posting amazing pictures, videos and links from
the web or your company website. Do not Re-pin your pins repeatedly, as it
can be annoying for your network. Make sure you assign your Pins to the
relevant boards.
Quick Tip #5: Frequently „Like‟ „Re-pin‟ and „Comment‟ on other users‟ pins so the Pinterest
community and your social network can get to know your style and areas of interest.

10. How to be the Leader on Pinterest?
Below are five simple tips on how you can
establish yourself as a leader and a rock star of
your industry on Pinterest.
1. First post as a ‗friend‘, and secondly as a
‗brand‘.
2. Be quick in sharing your content on Pinterest.
3. Keep an eye on what‘s happening in your
network and timeline.
4. Don‘t think ‗Campaigns‘, think
‗Relationships‘, think ‗Conversations‘.
5. Remember Engagement + Emotions =
Personal Branding
Quick Tip #6: Provide the best possible content to inspire and connect with your target
audience on Pinterest by sharing industry related links on your boards. Leverage your social
reach to establish authority in a specific topic or your niche.

11. How to Install Pin It in Internet Explorer
Watch the YouTube video by Pinterest.com.
Below are 3 simple steps on how you can
install the Pin It bookmarklet on Internet
Explorers 7 and 8.
1. Click Tools – Toolbars – and Display
Favourites bar.
2. ‗Add to Favourites‘ by right-clicking the
Pin It button.
3. On the pop-up window, simply select
Create in-Favourites bar‘
Your Pin It bookmarklet should now be
visible on your Favourites Bar. Whenever
you are browsing, click Pin It to pin
images you want to save and then share
with your Pinterest community.

12. Conclusion
The effectiveness of marketing methods have waxed and waned over the years as consumers and
technologies advanced at a more and more rapid pace. As professionals and marketers we have
to constantly change our game. Pinterest — a website which focuses on connecting people in our
world through shared interests and visuals — has indeed changed the social media game once
again. 2012 is definitely the year of Pinterest and as a marketer you need to consider including
Step 1
Pinterest in your marketing mix.
There‘s no doubt that the future of business belongs to social sites like Pinterest. For people who Join the Pinterest
are willing to embrace social commerce and emerging technologies to engage with their customers community and create
and provide them with unique customer experiences, leveraging social tools will definitely have an your profile.
added advantage in their industry and niche. Pinterest is surely a website that will offer a unique
experience to their customers.
People, including professionals, are time-poor in our society and want to share content on the web
without having to write and create text, and that is another reason why Pinterest will clearly
become first choice as a social network tool. It is highly visual. Whether you want to join for Step 2
professional or personal reasons, the best strategy is to post images and share social content that
inspires engagement and attracts the most attention from your pinboard followers.
Create at least 2-3
More online retailers and businesses will find Pinterest valuable in 2012 and beyond to expand boards of your
their brand awareness, find new customers and build their loyal followings. The best way to interest, start pinning
discover is to set up an account on Pinterest and start engaging and attracting followers to your and engaging.
pinboards. Start pinning things that are relevant to your business and industry, but are not too
promotional.
Review your followership every 30 days to see if you are getting increased sales or referral traffic
to your company website or blog. Keep tweaking your pinboards by adding relevant images and
descriptions of your pins to encourage member engagement.
Happy Pinning!

13. Pinterest Goodies
As a Pinterest user, you can collect the following goodies and
display them on your website, blog or use on your iPhone.
http://Pinterest.com/about/goodies
„Pin It‟ button
Pinterest for iPhone
„Follow‟ button for websites
„Pin It‟ button for websites
Pinterest logo

14. Pinterest Infographics
Here is a collection of Pinterest
tips, infographics and tips I‘ve
created on Pinterest .
Simply click to access all the
information and you can follow the
board.
Feel free to ‗Repin‘ on your boards
and share the pins with your
Pinterest network.

15. Pinterest
About the Author:
Dainaz is a widely recognised social media strategist,
trainer, consultant, author and keynote speaker.
Dainaz has an extensive background in international
cross-cultural marketing and B2B relationship-
building skills. Her passion for social media and
emerging technologies inspires her to educate and
train market place and business professionals
globally.
Dainaz develops strategies and brand positioning for
businesses to go ‗Social‘ and expand their online
reach, influence and reputation, leveraging the power
of social media technologies and tools. She helps , to
grow their sales, grow customers and explode their
business.
If you have any questions, connect with Dainaz S
Illava on your preferred social network by clicking the
social icons on the right.
You can also follow her Social Media Boards on
Pinterest.
Copyright ©2012 socialmediacorporatesolutions.com. All rights reserved.

16. View Social Testimonials about Dainaz
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