Startups especially need to make the most of content marketing as a means to draw in customers, clients and visitors on a variety of platforms. “Content marketing” can be found just about anywhere from startup company websites to Facebook pages, email newsletters and tweets.

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Start-ups especially need to make the most of content marketing as a means to
draw in customers, clients and visitors on a variety of platforms. “Content
marketing” can be found just about anywhere from start-up company websites to
Facebook pages, email newsletters and tweets.
The tone and style of the content
should be directed towards your key
demographics. For example, you’d
adopt very different approach
marketing to teens as opposed to baby
boomers.
T H E R E ’ S N O S U C H T H I N G A S
T O O M U C H P R O O F R E A D I N G
C O V E R T O P I C S T H A T W I L L
P E R F O R M
E M B R A C E W H I T E S P A C E
S E A S O N T E X T W I T H I M A G E S
Get as many eyes on the content
before it’s published as possible. In an
ideal world, you’ll have a marketing
editor on the team or secured as a
contractor.
People will be reading online content on
a number of devices such as
smartphones and tablets. They need
white space to breathe, so don’t be
afraid to put content in short,
digestible chunks.
It takes a skilled content writer to
make the most of your efforts, so
don’t depend on the college intern
who’s majoring in writing.
“Content marketing” often refers to
text, but it can also be infographics,
videos or images. A good mix of all
these elements can engage readers
and draw them in.
8 KILLER CONTENT
MARKETING TIPS FOR
START-UP BUSINESS
P R O V I D E T H E R I G H T A M O U N T
O F C O N T E N T
B U I L D C O N S I S T E N C Y
As a startup, you’re probably still
figuring out your brand, message and
style. As this develops, make sure your
content aligns with it.
Figuring out what the right amount is
depends on your startup and the
platform. Emailed newsletters should
be sent once per month, but Facebook
postings can happen about three
times per week.
H A V E S O M E T H I N G T O S A Y
Finally, content should be entertaining
and/or informative. If you don’t have
something to say, wait until you do. Its
clear when content is fluff and your
startup deserves better.
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