Twitter, the microblogging website, is the third social network in the world and has over 7.5 million followers in France. For nearly five years, the site has grown considerably and has become an indispensable tool which has totally transformed the relationship between the artists and their fans. But Twitter is more than just a tool of communication for artists with their fans. In this workshop, we will see how to concretely use Twitter in order to develop and optimize its presence.