Social media is a big deal for businesses because it allows them to engage in conversations with consumers, build stronger relationships, monitor brands and products, improve customer service, and gain competitive intelligence. While many services are free, implementing and running effective social media programs takes time, money, and resources. Social media is not about the tools or numbers, but having clear goals for how the tools should be used and integrating social media into marketing and sales activities. Developing a social media strategy involves discovery, creating a strategy, and implementing tactics. While social media requires a lot of daily work, it can be measured through activity, sentiment, demographics, location, website traffic, leads, and sales.
4. Why is Social Media a Big Deal?
Engage and have conversations with consumers
Build stronger relationships
Monitor your brand and products
Improve customer service
Competitive intelligence
6. Facebook:
Facebook 485M registered users; 225M in
October 2009
Twitter:
Twitter 79 million users; 5million a year ago
YouTube:
YouTube Delivering 2B streams/day,
compared with 1B in October 2009
LinkedIn:
LinkedIn 65 million members
7.
8. 13.2 million Facebook users in Canada, 7th-
largest population globally
3M Twitter users
57% of online Canadians use social networks at
least once a month; 82% of Gen Y consumers
use social networks each month
41. Easier and quicker than a blog; multiples
updates per day
Lets you be part of the conversation; real-
time discussions
Can be used for a variety of purposes such
as customer service, feedback/suggestions,
news/info updates
