by Jonathan Litwack, presented at the social media event Conversations, Connections & Opportunities, by Visability.ca on May 27, 2010

1. “Conversations, Connections & Opportunities”
Social Media For Your Organization.
Thursday, March 27, 2010

2. “Conversations, Connections & Opportunities”
Social Media For Your Organization
SOCIAL MEDIA
It’s Not Rocket Science…
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3. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Social Media
Web-based conversations between people and organizations
Some Examples:
-Product Reviews
-Ratings
-Recommendations
-Videos
-Photos
-Comments
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4. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Social Channels
The platforms that social media live on
-Social Networks (Facebook, MySpace,
LinkedIn)
-Video Sharing Platforms (YouTube)
-Photo Sharing Platforms (Flickr)
-Blogs
-Microblogs (Tumblr)
-Nanoblogs (Twitter)
-Social Linking Sites (Digg, Delicious,
Stumbleupon)
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5. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Social Media
Traditional Activities
P r i n t | T V | O u t d o o r | D i r e c t
“Tradigital” Activities
Banner Ads | Microsites | Brand Sites | Email
Social Media Activities
Monitoring | Blogging / Tweeting | Community Building | Supporting |
M e a s u r i n g
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6. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Social Monitoring
Tools & Platforms that allow you to stay
aware of activity on social channels that
impacts your brand and / or product
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7. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Blogging / Tweeting
The “Broadcasting” aspect of Social
Media
Unlimited text, photos, videos, 140 character limit
etc.
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8. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Community Building
The “Friending” aspect of Social Media
Open Public Communities Open or Private Branded
Communities
Enterprise Owned Corporate Communities
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9. “Conversations, Connections & Opportunities”
Social Media For Your Organization
What is Facebook?
Facebook is a social network that
connects people to others and things
that matter to them
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10. “Conversations, Connections & Opportunities”
Social Media For Your Organization
How Does My Organization Benefit from
it?
Greater Relationships with Consumers
• Ability to engage on a 1 to 1 level with your Fans and Fanatics
• Better insights into the conversations regarding your brand and products
• Direct channel into your audiences personal news feed
Greater Business Results
• Access to a channel with over 12MM Canadians over 18
• Greater SEO via vanity URLs
• Potential traffic driver back to your website
• Additional channel for customer acquisition
• Lead Generation and sales via Facebook Applications
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11. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Product Consideration on Facebook
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12. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Product Consideration on Facebook
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13. “Conversations, Connections & Opportunities”
Social Media For Your Organization
eCommerce on Facebook
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14. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Promotions & Contests on Facebook
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15. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Events & Offline Promotions on
Facebook
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16. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Games & Activities on Facebook
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17. “Conversations, Connections & Opportunities”
Social Media For Your Organization
What is YouTube?
YouTube is a video sharing website that
allows people to connect with each
other through comments, ratings and
video responses
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18. “Conversations, Connections & Opportunities”
Social Media For Your Organization
How Does My Organization Benefit from
it?
Free Video Streaming
• Broadcast your organizations video content in HD
Greater Business Results
• 2nd Most Frequented Search Engine Online
• Greater broadcast reach via keyword optimization
• Potential traffic driver back to your website
• Additional channel for customer acquisition
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19. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Advertising on YouTube
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20. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Product Consideration on YouTube
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21. “Conversations, Connections & Opportunities”
Social Media For Your Organization
What is Twitter?
Twitter is a “nano-blogging” platform
that allows you to connect with your
audiences, broadcast news & updates
and link to websites, photos and videos
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22. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Twitter Tools - Tweetdeck
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23. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Twitter Tools - CoTweet
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24. “Conversations, Connections & Opportunities”
Social Media For Your Organization
How Does My Organization Benefit from
it?
Greater Relationships with Consumers
• Ability to engage on a 1 to 1 level with your Fans and Fanatics
• Better insights into the conversations regarding your brand and products
• Direct channel into your audiences personal news feed
Greater Business Results
• Can be automatically populated from news feeds, blog posts, etc.
• Potential traffic driver back to your website
• Additional channel for customer acquisition
• Lead Generation and sales via direct customer communications
• Innovation insights
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25. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Sales on Twitter
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26. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Support on Twitter
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27. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Weird on Twitter
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28. “Conversations, Connections & Opportunities”
Social Media For Your Organization
SOCIAL MEDIA
Putting It All Together
Case Study: Ford Fiesta Movement
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29. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Who
•Ford wanted to connect with Gen Y
•Male & Female
•First car buyers
•Low HHI
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30. “Conversations, Connections & Opportunities”
Social Media For Your Organization
What
A select number of contest entrants
would be given a Ford Fiesta to capture
the experience for fans around the
world to see
Contestants had to prove their social
influence to qualify
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31. “Conversations, Connections & Opportunities”
Social Media For Your Organization
How
Participants blog, tweet, shoot video &
photos and rally their friends to support
them
As a result you get…
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32. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Social Results:
•11 million Social Networking impressions
•5 million engagements on social networks (people sharing and receiving)
•11,000 videos posted
•15,000 tweets.. not including retweets
•13,000 photos
Business Results:
•50,000 hand raisers
•38% awareness by Gen Y about the product, without spending a dollar
on traditional advertising
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33. “Conversations, Connections & Opportunities”
Social Media For Your Organization
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34. “Conversations, Connections & Opportunities”
Social Media For Your Organization
Thank You
jonathan.litwack@momentum.com
Twitter: jonlitwack
Blog: http://jonlitwack.com
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