This document discusses how to succeed in an unfair competitive environment by finding your true competitive advantage and taking a methodical, numbers-driven approach. Some key points made include: - You need to turn the odds in your favor like a card counter at blackjack. - Don't copy what others are doing but have your own clear business plan and strategy. - Focus on easy victories through planning rather than direct confrontation. - Make every step methodical and based on numeric data and metrics.

1. How to win in
an unfair game?

2. The Problem

3. The Problem
● You're competing with companies that invests billions of dollars on
advertising
● You're competing with people that have connections
● You're competing with people that has access to inside
information
● You're competing with people that have software that can
automate you on a big scale
● You don't have something special
● No one cares about your success

4. The Solution

5. The Solution
● "We are card counters at the blackjack table, we are gonna turn
the odds on the casino"

6. Mistakes Affs Do
● "Is there another first base like Giambi? And if there was, could
we afford him? Then what the fuck are you talking about?"
● "If we try to play like the Yankees in here. We'll lose to Yankees
out there."
● Doing what everybody does
● Being copycats
● Not understanding the business plan
● Not having a business plan

7. The Affiliate Lifestyle
● One hit wonder
● Lives from trend to trend

8. Strategy VS Technique

9. What to do?
● "Those whom the ancients respected as great in war were the
ones who planned and won easy victories."
● “Subjugating the enemy’s army without Fighting is the true
pinnacle of excellence.”
● "We are card counters at the blackjack table, we are gonna turn
the odds on the casino"
● "The greatest victory is not to win on the battlefield, but rather to
win without fighting."
● FIND YOUR TRUE COMPETITIVE ADVANTAGE

10. It's a Numbers Game
● "Your goal shouldn't be to buy players, your goal should be to buy
wins. In order to buy wins you need to buy runs."
● “Thus it is said that in warfare, those who know the enemy and
know themselves will not be endangered in a hundred
engagements."
● “Those who do not know the enemy but know themselves will
sometimes be victorious, sometimes be defeated.”

11. The
Rules
● Surround the enemy where your strength is 10 times greater
● Launch an attack if your strength is five times greater.
● Divide when your forces are double the enemy's
● Engage if you are equal to the enemy.
● Circumvent if you are less than the enemy.
● Avoid the enemy when you are clearly outmatched.

12. Create a Method
● Every step has to be methodic
● Base your method on the numbers
● Divide creativity from the method
● When you have a methodic approach you use different skills
● "‫עיקר השיטה לתכנת את האינטואיציה: חוקיות, תרגול רב ופידבק מיידי‬
‫"ורציף‬
● When you find problems, you fix the method, not the system

13. My Method
● Methodic and numeric approach to everything
● I don't do anything that my numbers can prove that I can win
● Keyword Potential: Volume*CPC*AWC
● Keyword Efficiency: Volume*CPC*AWC/(#1 Backlinks+1)
● Methodic approach to PPC
● Methodic approach to link building
● Methodic approach to product creation

14. My Method
● Methodic and numeric approach to everything
● I don't do anything that my numbers can prove that I can win
● Keyword Potential: Volume*CPC*AWC
● Keyword Efficiency: Volume*CPC*AWC/(#1 Backlinks+1)
● Methodic approach to PPC
● Methodic approach to link building
● Methodic approach to product creation

15. Leverage & Reinvent
● "Your goal shouldn't be to buy PLAYERS, your goal should be to
buy WINS. In order to buy WINS you need to buy RUNS."

17. "The greatest warriors make themselves invincible and strike
when the enemy is vulnerable. Invincibility resides within
oneself, but vulnerability resides within the enemy. Thus, it
is possible to make oneself invincible, but it is not possible to
make the enemy vulnerable."