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1. Neverblue Mobile Marketing
How to make it work
Marty Borotsik
Neverblue Mobile Affiliate Manager

2. What are Mobile Devices?
Smart Phones
iPhone
Android
Blackberry
Palm
Windows Phone
Feature Phones
Everything else
Tablets
iPad or iPod Touch
Android Tablets

3. Mobile Carriers
 USA
AT&T, T-Mobile, Sprint, Verizon
Isreal
Orange, Cellcom, Pelephone
Canada
Rogers, Telus, Bell
UK
Vodafone, O2, Orange-T-Mobile
Australia
Telstra, Optus and Vodafone

4. Server to Server tracking
All of our offers are tracked with the advertiser through
Server-to-Server tracking. This means that every time
there is an impression, click, or conversion, our servers
receive direct notification from a server side call from
the advertiser.
This is important because without S2S tracking, you
generally see a 10-20% loss in conversions.
Pixel tracking = client side call. By default, iPhones have
cookies turned off.

5. Welcome to the Neverblue Affiliate Site

6. Mobile Campaigns:

7. Neverblue Mobile Campaigns
 216 campaigns in all
Represent 10 different verticals
 Strongest Verticals are Dating, Finance, and
Freebies.
 15CPI (Cost Per Install) offers, 25 by the end of June.

8. Picking a Campaign
 What vertical are you comfortable with?
 Do you know your traffic source?
Web/App/Search?
 Is there a certain time to run it? (ie/ Christmas or Tax
Season)
 What is your AM saying about offers?
 Do you think it could be Successful?

9. Getting your link

10. Getting your link

11. Getting your link

12. Traffic Sources
With this hot market, new traffic sources are popping up all the time. With
Smartphone's now accounting for 50% of the US, inventory is growing
faster than the demand.
Different types of mobile traffic:
Traditional Traffic Sources/Ad Networks:
TapIT, Jumptap, AdFonic, AdModa, MobFox, Mojiva, Mellenial
In App traffic (Available on most Ad Networks):
AdMob
Push Notification (For Androids):
Airpush, Sendroid
Mobile Search:
Adwords, MS Ad Center
Media Buys:
Pandora, Rovio, eBuddy, myYearBook
Social?
Facebook Mobile coming soon?

13. Traffic Sources
140 Proof Burstly Jumptap Mobile Theory Surikate
4th Screen Buzzcity kiip MobPartner Tapit!
AdCell Media Cauly Komlimobile MOcean Tapjoy
adfonic convertstar Lead Bolt mojiva Trademob
Aditic DSNR Media Letang MoPub Vdopia
AdMarvel eBuddy LogiaAd Motrixi velti
Admia EGS Media Madhouse NAVTEQ Vserv
admob exoclick Madvertise Nextage W4 Media
Admoda; Flurry Marimedia Pandora Webmedia
Adultmoda G+J Media Sales MDotM Pontiflex whereAds
Adsmarket Matomy Greystripe Medialets RadiumOne Widespace
Adsmobi Grupo.mobi Metaps reporo Xad
AdTriple Hands Microsoft Mobile Rovio Xtendmedia
Aduru Hunt Mobile Ads Millennial Media Shazam Yahoo
Airpush iAd Mob Gold Single Point Ybrand Digital
A-mo-bee InMobi MobClix Smaato Yieldivision
AOL IZP MobFox Sponsorpay yoc group
Appenda jiwire Mobile Fuse StartApp

14. Neverblue Analytical Reporting

15. Neverblue Analytical Reporting

16. Neverblue Analytical Reporting

17. Neverblue Analytical Reporting

18. Neverblue Analytical Reporting

19. Tips for Launching Mobile

20. Tips for Launching Mobile
Understand the demographics of each carrier and platform
Examples how demo’s per platform are different:
• Android users are 10% more likely to be men. iPhone users are 18% more likely to be women.
• Android users are more likely to be middle-class. iPhone users are more likely to be upper-
middle class.
• Android users are more likely to listen to a telemarketer than iPhone users.
Examples how demo’s per platform are different:
• Carriers like T-Mobile and Sprint have a high percentages of younger subscribers, particularly
those between the ages of 18-34, the most voracious consumers of mobile content.
• Nextel subscribers are 47.4 percent more likely to be a 35 to 44 year old male compared with
subscribers on other networks, and the carrier has the highest percentage of users whose
household annual income surpasses $100,000 per year”
• Verizon user vs. Metro PCS or Boost user? iPhone user vs. iPod touch user?

21. Tips for Launching Mobile
Break Up Your Campaigns/Creatives to Isolate Variables
Example: use a Home Repair Lead Gen offer as an example. We know iPod touch users and pre-
paid carriers likely aren’t homeowners, so to reduce risk we will not target them.
How to potentially set up your campaigns:
Ad 1: Android – Carrier (passing [carrier] & [site] macro
Ad 2: Android – Wifi (passing [site] macro
Ad 3: iPhone – Carrier (passing [carrier] and [site] macro
Ad 4: iPhone – Wifi (passing [site] macro
Ad 5: iPad – All (passing [carrier] & [site] macro.
If we have 3 different banners to test, we’d have a total 15 ads.

22. Tips for Launching Mobile
Bidding Strategies and Analyzing Data
• Bid low and monitor impressions, raise if needed.
• Ask Rep what going rate of traffic is.
• Duplicate campaigns/creatives and bid at different price points
• CPM or CPC?
• To minimize risk, start with CPC – at least you know you’re
going to get people to your offer.
• Find your highest CTR ads and try on CPM.

23. Tips for Launching Mobile
Bidding Strategies and Analyzing Data
• Analyzing Data: First things first, make sure you have enough statistically significant
data, then act on it.
• Key Variables: Platform, Site ID, Carrier, Handset, Banner Size, Version
• Find a good combo, know your EPC, break it into it’s own campaign and bid
aggressively.
• Example: Creative 1 x Android x AT&T – blocking Site ID 4910 – 0.09 CPC
• Goal to scale is obviously make your offer work on the broadest targeting possible.
What’s the point of 400% ROI if you can only scale to $30 a day spend because
targeting is so tight.
• Do not throw away a Site ID before checking all your data points. Some sites have
excellent volume, even with strict targeting requirements.

24. Frequently Asked Questions
Is there Click Breakage with mobile?
Tracking Breakage.
Should I use WiFi Traffic?
Can I make my own creatives?
Can I build my own landing pages?
Can I run non-mobile offers on Mobile traffic?

25. Questions?