בעוד אנו משקיעים זמן רב בחשיבה ויצירתיות בהנעת גולשים לאתר, אנו משקיעים הרבה פחות בתהליך הרכישה באתר והמיקסום שלו. תפיסות שגויות, קבעונות או סתם הזנחה מונעים מאיתנו “לתעל” את הלקוחות שלנו סיום הקנייה. במסגרת הפרזנטציה אציג דגמאות כיצד משפרים את יחס ההמרה של מבקרים לקונים בדגש על מוכרי שירותים דיגיטליים: מתי לתת התנסות בחינם וכמה זמן? כיצד להגדיר את החבילות? כיצד לתמחר נכון? איך מוכרים גלולבלית? ובעיקר כיצד לבנות תהליך מכירה ללא מעצורים. מרצה: אלדד בן-תורה http://www.visioncamp.co.il/speakers/eldad-ben-tora/ http://www.visioncamp.co.il/

1. Optimizing the Sales Funnel

2. Wait, isn't Sales funnel a Vendor Issue ?

3. NO ... Affiliates: Take charge over the SALE!

4. BTW, you'll become a vendor SOON!!

6. The Plimus service

7. Vendors based in Israel (10% of Biz)

11. Upgrade Now Why do my visitors are NOT buying ? If Subscriptions are great…

12. No Way! Probably not Maybe Maybe - yes Yes! Best Conversion rate Good Conversion rate Low Conversion rate Who can we convert? …there is no 100% Conversion Optimization Range 100% 0%

13. 5 % Average Conversion Rate from free to paid:

14. 2 % B2C Platforms Converts Even Less…

18. Tools to Convert Countdown is a powerful tool: Do use, but with caution…  Days left

19. Tools to Convert Tease with Data users will get the minute after…

21. 1: Directing to the Sale Funnel: Wording “ Sign-up for Free Trial” > demands too much commitment…

22. 1: Directing to action: Wording Action text Click Rate ( An experiment of a blogger (Dustin Curtis on the influence of wording to subscribe to his twitter

23. 1: Directing to the sale funnel: Design Video converts better than text Visible Action

24. 1. Directing to the sale funnel: Design 1. Headline - Red 2. Border - Dashed 3. Price Drop - Significant 4. Button - Orange 5. Button Text- Add to cart 6. + Hyperlink 7. Card Symbols Best Converting Button by Online Marketers

25. 2. Signup - The users are not yours yet! keep it ridiculously short…without loading a full new page

27. A: Messaging on the Plan Picker page

28. A: Messaging on the Plan Picker page 30% higher conversion than the original!

29. = 50% = 35% = 15% B: Ordering the Plans The JDate Experiment (changing the order of plans)

30. = 25% = 50% = 25% = 50% = 35% = 15% B: Ordering the Plans The JDate Experiment (changing the order of plans)

31. = 30% = 45% = 20% = 5% = 25% = 50% = 25% B: Ordering the Plans The JDate Experiment (Adding the annual plan)

32. Too Many Refund Requests… B: Ordering the Plans

33. C: “Packaging” the plans (Helping users find their plan….)

35. D: Dividing the plans DropBox: The clean way- keep it simple “ Less is more” – 3 to 4 plans will do

36. CrazyEgg: Give measurable differentiators and not by features only 7: Dividing the plans

37. D: Dividing the plans Bad Practice …dividing by features only

39. Conclusion: Encouraging, Focusing, Reducing Concerns, with Measurable Differentiators

40. 4. The checkout - Bad Practice….

41. The checkout- Bad Practice….

42. The checkout- Bad Practice….

43. The checkout- Bad Practice….

44. The Checkout- Good Practice

45. The Checkout - When Fully Branded Converts 30% Higher!

46. @ Plimus- affiliates can override the whole sales funnel- including checkout Swimming course on-line for kids gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er g rere egret erwggre ergerg erg ergw gerrg ergewrgwerg ergw r eg gre rgew rgewgewr erwg er reg erg rgew rewgeg g reerw g gre wger reg re g rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere e gret erwggre ergerg erg ergw gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg greerw g gre wger reg reg rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw greerw g gre wger reg reg rg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg greerw g gre wger reg reg rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw greerw g gre wger reg reg rg Order our eBook today Vendor Site Swimming course on-line for kids gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg greerw g gre wger reg reg rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw Vendor Checkout

47. @ Plimus- affiliates can override the whole sales funnel- including checkout Swimming course on-line for kids gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er g rere egret erwggre ergerg erg ergw gerrg ergewrgwerg ergw r eg gre rgew rgewgewr erwg er reg erg rgew rewgeg g reerw g gre wger reg re g rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere e gret erwggre ergerg erg ergw gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg greerw g gre wger reg reg rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw greerw g gre wger reg reg rg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg greerw g gre wger reg reg rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw greerw g gre wger reg reg rg Order our eBook today Vendor Site Save your kid from drowning in 5 Min. Order NOW Is your kid really safe on the pool? Can you afford losing him just because you didn't not spend the time teaching him to swim… Affiliate Site Swimming course on-line for kids gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw gerrg ergewrgwerg ergw reg gre rgew rgewgewr erwg er reg erg rgew rewgeg greerw g gre wger reg reg rge Whhsd asdckj aej ewrtgert ewrg ergerg erwgerg er grere egret erwggre ergerg erg ergw Vendor Checkout

48. Pay Now Save your kid from drowning in 5 Min. Order NOW Is your kid really safe on the pool? Can you afford losing him just because you didn't not spend the time teaching him to swim… Save your kid from drowning in 5 Min. Name Last City State @ Plimus- affiliates can override the whole sales funnel- including checkout Affiliate Site Affiliate Checkout

49. The Checkout - Are You Truly Global? Auto detect your user language…

50. The Checkout - Are You Truly Global? Show price in local currency, and allow switching

51. The Checkout - Are You Truly Global? Offer local payment methods…and show them!

52. The Checkout :Policies and Statements Bold statement on refund policy, MoneyBack, Privacy Policy, Security…

53. The Checkout – Every Field Counts… Try to reduce number of fields needed to complete purchase Before (15 fields) After (8 fields) 30 % improve of conversion rate

54. The Checkout – why do shoppers quit… * econsultancy.com

55. 50% of online orders in Germany are NOT via credit cards 20% of online orders go to PayPal, yet many vendors lack the option…. The Checkout – Check Your Processing Success Rate…Get inside the black box. 15% of valid orders will decline because currency/card clashes

56. 25% reduction in cart abandonment Checkout– showing the cart during checkout is proved to work well.

57. the sale is COMPLETED?... Our mission is NOT!

58. 5. The “After Purchase” disorder 6 % of orders will reverse…

62. Affiliates Remember: Take charge over the SALE! (not just the Traffic)

63. Last Thing…

64. That's it… Thanks! [email_address]