1. Facebook Nearby
Wales : Discover + Share

2. Overview – Why Facebook Nearby?
Facebook ‘Nearby’ Places utilises the mobile Facebook
application to share your current location with your contacts.
Using GPS Facebook is able to locate ‘Place’ listings that are
surrounding your current location. By selecting a location you can
quickly make others aware of your current travels or activities.
For example someone may ‘Check In’ to the Millennium Stadium
when at a Rugby match to share with their contacts.
Alternative systems include foursquare and GoWalla (recently
acquired by Facebook) were a possibility but do not have the
mass audience that Facebook and the existing Visit Wales
Facebook Page provides.
The main reason for using Facebook Places over alternative
systems is to offer user generated content listings to our existing
215,000+ Facebook audience.

3. Key Elements
My Favourite Places
Categories / Regions
Categories Listing
Google Map
Places display
See More Places
Add My Place

4. My Favourite Places
A PR opportunity to feature a celebrity or individual and
their top 5 places.
The images at the top work in a concertina effect to
display a brief description of the place when clicked.
The map displays the 5 places via numbered pins.
The listing are then displayed by priority (not total check
in) along with their associated number of Facebook Check
In’s and links to further information.
We have the ability to update this as often as required.

5. Top Places by Categories
By default upon loading, the user is
presented with the ‘Most Popular’
listing, this ranks all registered listings
by their associated number of
Facebook Check In’s.
We have the ability to add and remove
categories to the system, maximum 12.
Each Facebook Place can exist across
multiple categories.
Eg. Millennium Stadium may appear in
both ‘Landmarks’ and ‘Venues’.

6. Top Places by Region
To provide visitors with local user
generated content around their holiday
we have the regional view.
Split by the marketing areas, we are
able to view all Facebook Places listed
in each area ranked by number of
Check In’s.

7. Places Listing
Each listing has the following elements:
• Title – As listed on Facebook
• Link – To drive traffic to their
Facebook page.
• Check-Ins – Number of user
generated visitors
• Like – How many people have clicked
the ‘Like’ button for this listing/page
• Rank – Within this category/region
More places navigation displays the
next 10 Facebook Places for that
category/region.
Add ‘your listing’ links to a form for
tourism industry to add their Facebook
Place for inclusion.

8. Supporting Map
Each page has a supporting Google
Map.
The pins (1-10) represent the current
viewable listings.
Clicking the pins will display the
statistics for that Facebook Place.

9. Thank you
Visit Wales Facebook Page
http://www.facebook.com/visitwales
Visit Wales Facebook Places FAQ
http://bit.ly/PlacesFAQ
Facebook location basics:
http://www.facebook.com/help/location/about
How to use Facebook Nearby on a mobile device:
http://www.facebook.com/help/location/mobile
Claiming a Place for your business:
http://www.facebook.com/help/location/claim