Karl-Heinz Land, author of "Digital Darwinism," presented at the Vivaldi Digital Summit on "Digital Darwinism" on June 5, 2013 in Frankfurt.

1. nextcc Konferenz – Stuttgart, 12/04/2013
Der (stille) Angriff auf Ihr
Geschäftsmodell und Ihre Marke
GITALER DARWINISMU

3. Industrial Revolution:
Electricity
Steam Engine
Digital
Revolution

4. „70 % of Fortune 1000 Companies will be
replaced in a few years. Not because they
didn’t get enough fans on facebook, but
because they didn’t adopt to the new
networked society!“
Brian Solis, “The End of Business as usual”

5. Paradigm Shift
RECOMMENDATION
IS THE NEW
SEARCH.

6. Think Social.
Local. Mobile
(SoLoMo)

7. Four Unprecedented
Megatrends Are Reshaping
Companies, Industries,
and Economies

8. “Markets are conversations (Cluetrain)” – linear becomes circular
Linear Communication
Circular Communication

9. “75% of all digital content is generated by individuals”...

10. Two Customer Journeys for non-digital products

11. CONVENIENT
KINGS EXPECT GREAT SERVICE ...
RELEVANT
ENGAGING
MOBILE
TARGETED
SOCIAL

12. Konkretisierung der neuen
Erwartungen auf Kundenseite

13. Musiv, TV, Movies
Check-Ins
Age, Language
Relationship
Status
Hobbies
Education
Digital Customer Memory

14. CUSTOME
R
TOUCH
POINTS
TRUST

17. “50% of marketing
budgets are
wasted”

19. Digital Maturity Varies Widely
FASHIONISTAS
BEGINNERS
DIGITAL SAVVY
CONSERVATIVES

20. MARKET VALUATION
Basket of indicators
‣ Tobin’s Q Ratio
‣ Price / Book Ratio
Companies with stronger transformation management
intensity achieve higher market valuations
PROFITABILITY
Basket of indicators
‣ EBIT Margin
‣ Net Profit Margin
Companies with stronger transformation management
intensity are more profitable
Financial Performance
+6%
-4%
+9%
-10%
-11%
-24%
+26%
+9%
-12%
-7%
+12%
+7%
REVENUE GENERATION
Basket of indicators
‣ Revenue / Employee
‣ Fixed Assets Turnover (Revenue / Property, Plant & Equipment
Companies with stronger digital intensity derive more
revenue from their physical assets

21. Digital TransformationAreas
‣ Digital business models
‣ Monetization approaches
‣ Innovative value creation
‣ Linking customers
‣ Social Interaction
‣ User-generated content
‣ Social Intelligence Processes
‣ Big Data Analysis
‣ Real-time Responses

22. “It is not the strongest of the species that
survives, nor the most intelligent that survives. It
is the one that is most adaptable to change”.
Charles Darwin

23. Karl-Heinz Land
digital darwinist & evangelist
Cologne / New York
Mobile: +49 (0)170 730 4427
E-Mail: khl@neuland-consult.com