Broadcast and Triggered Emails: A Match Made in Heaven
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2. Broadcast and Triggered Emails: A Match Made in Heaven Fred Swain – Tafford Uniforms Twitter: @FredSwain Loren McDonald - Silverpop Twitter: @LorenMcDonald
5. Relevant Emails Rock! Note: Metrics and salary costs based on JupiterResearch executive survey. Broadcast assumes $3 CPM, and all others assume $4.5 CPM. All assume $89 AOV, 50 percent product margin, and 2.8 million pieces of mail per month.
6. Low Volume, High ROI 59.8 % Batch Campaigns 40.2% Triggered Campaigns Sales Generated Volume of Emails sent 95.9 % Batch Campaigns 4.1% Triggered Campaigns
45. Tafford Reactivation Examples Thank You/Loyal (Loyalty club members) Thank you (0-3 month purchase) We miss you (3+ month purchase) Try Tafford (No purchase history)
crafting these highly relevant messages empowers you to more effectively engage customers and can generate nine times more improvement in revenue and as much as 32 times more improvement in net profit over undifferentiated broadcast campaigns.8 Even after including additional Web analytics spending, the use of Web-site clickstream data as a targeting attribute still significantly improves both topline and bottom-line results. - “The ROI of E-mail Relevance, JupiterResearch,” May 2005 28/09/11
It is not just about how social media has changed our approach but now because of lack of trust about co-ordinating across multiple channels both digitally and offline
It is not just about how social media has changed our approach but now because of lack of trust about co-ordinating across multiple channels both digitally and offline
It is not just about how social media has changed our approach but now because of lack of trust about co-ordinating across multiple channels both digitally and offline
Love and Clearance, and the followup: We had over 500 people reply. While not an overly huge amount, having 500 people email us to let us know they got the email okay, as part of the story, is pretty amazing.
It is not just about how social media has changed our approach but now because of lack of trust about co-ordinating across multiple channels both digitally and offline
Results are based overall spend across all channels – email sales index at higher rates Opt-out rate was flat – lost more total subscribers but
Last summer, we ran an email A/B test – one version of the email featured star ratings and testimonials for the main products, one did not. We saw an ~30% lift in all key metrics – orders, sales, and orders per unique opens. We also saw a decrease in unsubscribes and complaints, and a slight increase in AOV. We now use product testimonials in our catalogue and emails quite often, and they really help bring photos of our products to life
For the test, Peter Glenn decided to do a comparison of two different header graphical images for one of its promotional emails on water sports. The first email is product-focused showing all of the items on sale that week. The second email is lifestyle-focused showing people performing fast-paced water sports. Using 8Seconds, a test was conducted and both of the header images were exposed to the control group opening their emails to measure which one worked best. 8Seconds only needed 2,767 readers to determine the winning image with a 100-percent statistical validity. All the remaining recipients only saw the best converting header image.