1. FREE SOCIAL MEDIA RESOURCES

2. LISTEN
SEARCH.TWITTER.COM: See trends on Twitter’s official
search page. Hot trends on Twitter appear on the search
page and on the Twitter homepage, and clicking any will
bring up a feed of the public conversation
+ Link: http://search.twitter.com/
TWIST: For those who are visual, Twist provides a graphical
interface to see trends and keywords on Twitter. It not only
lists out the hot trends over the last few hours, days, and
week, but it provides embeddable charts and the ability
to compare trends
+ Link: http://trendistic.com/
TWITTERULY: Twitturly is another way to track top-shared
URLs. The interface allows users to see all of the active
tweets that have shared a specific link
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+ Link: http://twitturly.com/
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3. LISTEN
TWEETSTATS APP: Graphs your Twitter Stats including -
tweets per hour, tweets per month, tweet timeline and
reply statistics
+ Link: http://tweetstats.com/
GOOGLE TRENDS: Reflects what keywords people are
searching on a daily basis
+ Link: http://www.google.com/trends
GOOGLE MODERATOR: Google Moderator acts as a quick
way to survey an audience on a variety of topics by
connecting people through gmail
+ Link: http://www.google.com/moderator/#0
SURCHUR: An interactive dashboard covering search
engines and most social media sites
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+ Link: http://surchur.com/
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4. LISTEN
CRIMSON HEGAXON: An Enterprise-level social media
tracking tool. The algorithm used for the VoxTrot Opinion
Monitor helps determine what consumer sentiment is
toward your brand based on social media mentions
+ Link: http://www.crimsonhexagon.com/
SENTIMENT METRICS: Created to help businesses listen to
the social internet, understand it, and participate in it
+ Link: http://www.sentimentmetrics.com/
TINKER: Real-time conversations from social media
sources such as Twitter and Facebook. Allows search for
the top news, events, topics and places that people are
talking about
+ Link: http://www.tinker.com/
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TWEET FEEL: A real-time Twitter sentiments search-engine
+ Link: http://www.tweetfeel.com/
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5. ENGAGE
BOARD TRACKER: Tool for scanning and tracking within
forums. Discover what people say, the trends and what your
competitors do, protect the reputation of your brand,
engage your audience and find social media metrics
+ Link: http://www.boardtracker.com/
SAMEPOINT: Social media search and analytics platforms to
help brands monitor and measure consumer feedback. In
the real-time web track and analyze the online "buzz"
around your brand
+ Link: http://www.samepoint.com/
UBERVU: Track and engage with user sentiment across the
likes of, FriendFeed, Digg, Picasa, Twitter and Flickr. UberVU
bring you community metrics and analytics to the post from
all over the Web - blogs
+ Link: http://www.ubervu.com/
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6. ENGAGE
DELICIOUS: Social Bookmarking service, which means you
can save all your bookmarks online. Delicious keeps all your
bookmarks in one place so you will never lose track of your
bookmarks again. You can classify with tags that are simply
words you use to describe a bookmark
+ Link: http://www.delicious.com/
DIGG: A place for people to discover and share content
from anywhere on the web
+ Link: http://about.digg.com/
BLOGHER: The largest community of women who blog. A
curated selection of authentic voices. BlogHer is a
community and media company created in partnership
with women in social media
+ Link: http://www.blogher.com/
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GOOGLE BLOG: A network of company blogs that cover
topics as diverse as Googles’s renewable energy policies,
product updates, developer challenges and code
snippets, and information for advertisers and partners 6
+ Link: http://googleblog.blogspot.com/

7. ENGAGE
YAHOO! SIDELINE: Watch, search and monitor the Twitter
public timeline in real-time
+ Link: http://sideline.yahoo.com/
TECHNORATI: Search engine and monitoring tool for user-
generated media and blogs
+ Link: http://technorati.com/
GOOGLE ANALYTICS: Enterprise-class web analytics
solution that provides rich insights into website traffic and
marketing effectiveness
+ Link: http://www.google.com/analytics/
FACEBOOK STATUS LIVE FEED: See posts and activity from
your friends in real-time
+ Link:
http://blog.facebook.com/blog.php?post=1625366
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TAWEET: Social calendar and event promotion platform
built to interact with Twitter
+ Link: http://taweet.com/ 7

8. ENGAGE
HOOT SUITE: Manage your updates on multiple social
networks through HootSuite: schedule to Twitter, Facebook,
Facebook Pages, LinkedIn, Ping.fm, WordPress, MySpace,
and Foursquare. Track statistics
+ Link: http://hootsuite.com/apps
LATER BRO: You can schedule recurring Facebook updates
or schedule tweets from multiple Twitter accounts
+ Link: http://laterbro.com/
TWAITTER: Enables you to schedule Twitter messages once or
on recurring basis, translate your tweets into any language
and register your blog or business RSS feed with twaitter and
have your new posts automatically sent to twitter
+ Link: http://www.twaitter.com/
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FUTURE TWEETS: Allows you to sign in using Twitter OAuth.
Choose your time zone and get to tweeting
+ Link: http://futuretweets.com/
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9. ENGAGE
DYNAMIC TWEETS: Dynamic Tweets allows you to
schedule tweets in advance by the hour or for a
specific time and date
+ Link: http://www.dynamictweets.com/
TWEET U LATER: Simple Twitter app to schedule tweets
and/or automate Twitter posts in 10 minutes, 10 months
or 10 years from now
+ Link: http://www.tweet-u-later.com/
TWEETSCHED: A program which allows you to schedule
tweets to send to twitter in advance. It is a desktop
program which will allows you to easily schedule tweets.
It runs quietly in your systray while you are working, and
notifies you when any communication is made to the
twitter website
+ Link: http://www.daveandrews.org/tweetsched/
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TWUFFER: Tool to schedule tweets. There are two lists of
tweets, the queue for scheduled tweets and the list of
sent tweets
+ Link: http://twuffer.com/
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10. EMPOWER
GIST: Online service that helps build stronger
relationships. Connects inbox to the web, allows you
get business-critical information about key people
and companies
+ Link: http://gist.com/
KEOTAG: Buzz Monitoring, tag search multiple
engines, tag generator and social bookmark links
generator
+ Link: http://keotag.com/
NETVIBES: All in one place and always up-to-date.
Instantly creates many different dashboards to track
all the information
+ Link: http://www.netvibes.com/en
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TWITSTRA: Simple and fast notification service for
Twitter users. When someone @mentions the user
name, Twitstra notifies the user by e-mail
+ Link: http://twitstra.appspot.com/
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11. EMPOWER
UGO TWITT: Service that will e-mail notifications when your
handle is tweeted. Simple to read with a thumbnail image
of the tweeter, the full text of the tweet and the option to
reply
+ Link: http://www.ugotwitt.com/
TWEET ALARM: Keyword notification service. When e-mails
come through, they offer details of all the mentions in the
body, complete with thumbnail images of each Twitter
user
+ Link: http://www.tweetalarm.com/
TWILERT: Web-based Twitter app that actually offers
general keyword alerts, and can potentially be used as a
simplified monitoring tool
+ Link: http://www.twilert.com/
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YAHOO! PIPES: Pipes is a powerful composition tool to
aggregate, manipulate, and mashup content from
around the web
+ Link: http://pipes.yahoo.com/pipes/ 11

12. EMPOWER
FRIEND FEED: Scans all FriendFeed activity
+ Link: http://friendfeed.com/search/advanced
GOOGLE ALERTS: Daily or real-time alerts emailed to you
whenever a specific keyword (chosen by you) is
mentioned
+ Link: http://www.google.com/alerts
TWEETDECK: Manages Twitter account and offers keyword
search allowing one to see what people are saying about
you
+ Link: http://www.tweetdeck.com/beta/
TWEETS QUEUE: Lets you build a queue of tweets for your
Twitter account. The tweets in the queue will be twittered in
a configurable time interval. This is great for collecting
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tweets while you are on an internet trip or you have a lot of
things on your mind but you do not want to blow all the
tweets out at once
+ Link: https://tweetsqueue.appspot.com/
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13. EMPOWER
BACKTYPE: Tool for monitoring blog comments. Backtype is a
service that lets you find, follow, and share comments from
across the web. Whenever you write a comment with a link to
your web site, Backtype attributes it to you
+ Link: http://www.backtype.com/
COCOMMENT: Tool that will help you manage your comments
across the web
+ Link: http://www.cocomment.com/
YACKTRACK: Lets you search for comments on your content
from various sources, such as Blogger, Digg, FriendFeed,
Stumbleupon, and Wordpress blogs. For instance, if you
comment on a blog, you can locate other people who are
commenting on that same blog post and rejoin the
conversation
+ Link: http://yacktrack.com/search
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14. EMPOWER
GOOGLE READER: Constantly checks your favorite news sites
and blogs for new content. Has built-in public page to easily
share interesting items with your friends/family
+ Link:
https://www.google.com/accounts/ServiceLogin?ser
vice=reader&passive=1209600&continue=http://ww
w.google.com/reader&followup=http://www.google
.com/reader
TWENDZ: Uses the power of Twitter Search, highlighting
conversation themes and sentiment of the tweets that talk
about topics you are interested in. As the conversation
changes, so does the twendz application by evaluating up
to 70 tweets at a time. When new tweets are posted, they
are dynamically updated, minute by minute. Using the
twendz application gives a glimpse into what’s on people’s
minds and their emotional reaction
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+ Link: http://twendz.waggeneredstrom.com/
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15. INSPIRE
BLOG PULSE: A service of Nielsen BuzzMetrics. It analyzes
and reports on daily trends within the blogosphere. It is an
automated trend discovery system for blogs
+ Link: http://www.blogpulse.com/
HOW SOCIABLE: A simple way for to measure a brand’s
visibility on the social web
+ Link: http://www.howsociable.com/
FACEBOOK ADS TRACKER: Reach your target customer,
choose an audience, deepen your relationships
(Facebook page, “like” button, community) and control
your budget (set a daily budget and pay only when
people see or click on your ad)
+ Link:
http://www.facebook.com/advertising/?campaign
_id=194417723019&placement=broad&creative=58
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11888632&keyword=facebook+ads&extra_1=4c7a0
b47-af83-9f68-fb2d-00001e3b790e
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16. INSPIRE
TWEETMEME ANALYTICS: Offers insight into the anatomy of
your retweeted stories, with a high-level dashboard view,
and deeper data on all tweets, retweets, clicks, domains,
users, and locations. It’s akin to Google AnalyticsGoogle
Analytics, but with a very narrow focus on Twitter data,
which could prove key to measuring social media ROI or
understanding how and why stories perform well
+ Link: http://my.tweetmeme.com/analytics
POSTRANK ANALYTICS: This suite of tools measures social
engagement on other platforms and services. Instead of
just a raw number, you can actually see the messages
and comments from other sites that contribute to your
stats – key for sentiment analysis
+ Link: https://analytics.postrank.com/
VIRAL HEAT: Social media monitoring service that
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includes a sentiment breakdown for Twitter mentions
+ Link: http://www.viralheat.com/
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17. INSPIRE
COTWEET: Comprehensive Web-based social media
engagement, management and reporting solution that
helps companies of all sizes engage, track and analyze
conversations about their brands on Twitter and
Facebook. One of the many features is the ability to
schedule tweets by time and date. CoTweet can also be
configured to send updates to Ping.fm
+ Link: http://cotweet.com/
OMNITURE: Omniture has a slew of services available for
businesses, including components that track Facebook
and Twitter metrics
+ Link: http://www.omniture.com/en/
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