1. IBM Group of Arrow ECS
Arrow’s 2014 IBM Strategy Positions Business Partners for
New Opportunities, New Markets, and Ongoing Strong Growth
Why IBM Business Partners and Arrow Make
a Great Team
End-customers look for value and capability. Affiliated
Business Partners gain access to an innovative set of
tools to accelerate business results, such as:
• Arrow Insight. Leverage our huge store of valuable
market data and use it to focus your sales and
marketing on the most profitable solutions and
markets.
• Arrow RenewIQ. This innovative cloud-based tool
gives you a 360-degree view of expiring assets along
with a single platform for tracking and forecasting
renewal information across supplier lines.
• Arrow xFactor. It’s a game-changing tool for creating
quotes quickly and easily, organizing IBM special bids
and deal registration information so you can jump
ahead of the competition, and making the most of IBM
bonus programs to quotes and review part pricing for
better profitability and quality.
• MyArrow. It’s your own private portal for Solutions
Management (promotions and configuration
support), Business Management
(order tracking), and Executive
Management (incentives and
supplier rebates).
• MyArrow Informer. Arrow
is expanding the capabilities
of MyArrow with
enhanced tools such
as Informer. With
Informer, you have a
completely streamlined
process for customer
engagement, sales,
and fulfillment. Its
order tracking provides
automatic update to your
desktop, tablet, or smart
phone, maximizing your
productivity while providing an
opportunity for internal resources
to be reprogrammed for activities that
support business growth.
How We Enable Partner Growth
IBM offers some of the market most effective and
affordable solutions for meeting end-customer needs.
Arrow helps you master these tools and find new routes
to the market where your firm can enjoy substantial and
consistent growth.
• Arrow Education Enablement Program and Skill
Builder. Arrow Education provides industry expertise
and thought leadership through an ongoing program
of webinars, in-person events, and self-paced
courses. Arrow’s Education team uses complementary
strategies to provide you with the targeted learning
they need succeed in a competitive market. Training
and self-assessment tools generate training
“roadmaps” that you can follow to attain specific
knowledge goals. Skill Builder, our on-line learning
portal, makes this target learning approach both
affordable and efficient. With Skill Builder, you are
able to perfect their technical, sales and business
development skills 24/7. Along with expanding your
knowledge of IBM solutions, you are able to
master complementary technologies
from allied vendors such as VMware,
Juniper, Brocade, and others
suppliers. Each year, Arrow
Education contributes more
than 1,000 new product
certifications to the IBM
ecosystem. Similarly, it
continues to provide a
cost-effective system for
delivering product-specific
knowledge while enabling
IBM Business Partners
to better meet customer
needs.

2. • ArrowSphere. Cloud services are taking off, and
Arrow is ready to help you meet the demand with
a complete suite of fixed-fee consulting services.
Arrow works with you to implement, monitor,
and manage end-user cloud services. We can
even help you deliver specific solutions, including
security as a service, software as a service,
infrastructure as a service, business continuity,
disaster recovery, and business intelligence.
• Managed Service Provider Program. – This program
is tailored to the needs of Business Partners
pursuing opportunities as Managed Service
Providers in the Midmarket and in combination
with Specialty Services. It includes all the benefits
of MyArrow and Empower plus special financing
opportunities geared to these offers.
How We Position the IBM Ecosystem to Win
Arrow has the largest inventory of any U.S. Distributor
and an impressive bench of product and subject matter
experts based throughout North America and Europe.
Arrow also aggressively promotes unique offers that
take advantage of new IBM solutions and the offering
portfolios of companies acquired by IBM.
• Juniper Networks QFabric Architecture for IBM
Flex Systems. Arrow has introduced a new offer that
demonstrates the open and flexible nature of the
IBM PureSystem. The two solution bundles include
fully tested and integrated IBM Flex System and
Juniper QFabric technologies. These systems are
ready for remote configuration in as little as
two weeks.
• Arrow Empower. The customer data center is
evolving. Through Empower and the Converged
Infrastructure Program, Arrow is positioning
Business Partners to act as trusted advisors to
customers who are considering next steps for
making their infrastructure more efficient and
flexible.
• Actifio Partnership. Since 2011, Arrow has working
with Actifio to create an integrated strategy for
enabling new business opportunities. Its technology
offering end-customers new ways to address
local data protection, disaster recovery, business
continuity, testing, and development.
• IBM SAP HANA Business Model. Arrow has created
a unique distribution model for the SAP in-memory
data analytics platform. Arrow is aggregating
key resources to assist Business Partners with
opportunity assessment, implementation, and
support.
Why Arrow’s Capabilities are Hard to Beat
The Arrow team is dedicated to Business Partner
business development, marketing, sales, enablement,
software, and engineering. They provide the essential
support you need to reduce business costs and
improve operational excellence. Our scale and
commitment to resellers is one reason so many
Business Partners affiliate with Arrow.
For more information, 770.625.7500 (888.228.2101) or ibmgroupmarketing@arrow.com.