7. Example industry research Million US Subscribers Source: Forrester’s North American Technographics Payments and Products Survey, Q4 2009 Smartphone owners are 5x more likely to use Mobile Banking
14. Android & iOS are like Coke & Pepsi – but which is which?
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21. Understand your customers usage and profile Avg overall = 100 Attribute Mobile vs Overall Index Rev/HH 118 Dep Bal/HH 78 Loan Pen 143 Billpay 235 Avg Tenure 80 Avg Age 62 Target Mkt 103