Leveraging Social Media for Career Connections
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Leveraging the Power of Social Media for Your Career This document discusses how to leverage social media to build connections and learn for your career. It outlines how social media can be used to build your reputation through contributions and networking, as well as learn from others. Maintaining a positive digital reputation is important, as recruiters and employers increasingly research candidates online. The key is to add valuable content, network with the right connections, and fix any issues in your online profile or presence.
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Leveraging Social Media for Career Connections
- 1. Leveraging the Power of Social Media to Make the Right Connections for Your Career Brendan Dodds
- 3. Engage! • • • • Check in using the event app Tweet using #DMA13 Get the slides: slideshare.net/BrendanDodds We’ll end with Q&A. Stick around and chat…
- 4. The power of social media Building reputation Networking Learning
- 5. The power of social media Building reputation Networking Learning
- 6. What do we mean by a network? • Supportive system of people with a common interest • Often used for sharing information • People, not technology • Connections and relationships
- 8. Who is a “right” connection? • People who share useful insights • People who influence you • People who value your insights
- 9. When to accept a connection Anyone at all – open networking Would they recognize your name? Have you met them in person? Would you give them your cellphone no.?
- 10. How to get more followers • Leak a sex tape How to get the right followers • Contribute!
- 12. You don’t have to create to add value Stuff Selected stuff Commentary on stuff Valued stuff Creators Curators Commentators Consumers
- 13. The power of social media Building reputation Networking Learning
- 14. Learning Tools • News • Information • Skills People • Insights • Shared information • Behaviors
- 15. Great tools • • • • • • Flipboard Google News LinkedIn Today Twitter (use lists) Google+ (use circles) RSS Readers?
- 16. Great people • • • • Your coworkers Your boss Industry peers Anyone who shares useful, relevant information
- 17. Where do you want to be in 3-5yrs? • Who do you want to be? • “Dress for the role you want”. • Observe and learn from their behavior. Use the tools they use. • Network and collaborate with them. • Find the value you can add to them.
- 18. Learn to listen. Listen to learn. “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” Ernest Hemingway
- 19. The power of social media Building reputation Networking Learning
- 20. Personal brand • You’re hired (in part) for your reputation Interview technique Resume • Your digital reputation Education Your brand – has never been more visible – has never been more in your control
- 21. Digital handshake • 94% of recruiters rely on social recruiting • Use LinkedIn 93% of the time to search, contact, and keep tabs oncandidates • 65% use Facebook and 47% use Twitter to promote company culture • 18% use Twitter and 25% use Facebook to vet candidates after the interview process Source: Jobvitesurvey, 2013
- 22. Clean up 1. 2. 3. 4. Google yourself (log out first) Assess the results Improve the results Monitor
- 23. Assess your digital reputation The good The bad
- 24. Managing your digital reputation Add more good stuff Improve existing stuff Fix the bad stuff
- 25. Add more good stuff • Create great content • Establish new profiles (selectively) • Organize your online presence
- 29. Improve existing stuff • Update social profiles • Optimize social profiles – LinkedIn – Google + • Lock-down settings
- 30. Fix the bad stuff • Delete what we control • Influence what we don’t? • Add good stuff • Learn from it, smile and move on flickr.com/arvindgrover
- 31. Improve your LinkedIn profile • Add a good photo • Fix your headline • Build out your network – Always personalize invitations to connect • Fine-tune your summary and current role – What do you want to be known for? – Keyword optimize – Show some passion • Turn off unwelcome emails Hello?
- 32. Social media guidelines “Assume” makes an ass out of you and me helps save your ass. 1. 2. 3. 4. Assume your colleagues are following you Assume you’ll be quoted in the media Assume you’re talking about a client Don’t do anything stupid
- 33. In closing • Social media offers a differential advantage in your career.
- 34. Thanks • Download these slides: slideshare.net/BrendanDodds • Get in touch • Please give feedback • Find out more about Marketing EDGE: – Facebook: marketingEDGEorg – Twitter: @mktgEDGEorg – LinkedIn group: Marketing EDGE