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#DMA2012
                     #thinktank

SOCIAL CHARITY
THINK TANK
       with




     PRESENTED BY:
#DMA2012
                                                                     #thinktank

                 SOCIAL CHARITY
                 THINK TANK



 Calvin Stowell         Persia Tatar               Michael J. Lamp
 Social Strategist         Founder          Social & Digital Media Strategist
DoSomething.org      Social Media Society              Hunter PR
 @dosomething           @socmedsoc                     @mjlamp




                           PRESENTED BY:
#DMA2012
                                           #thinktank

                SOCIAL CHARITY
                THINK TANK
HOW IT WORKS
•   Briefing from Charity

•   Brainstorming Excursions

•   Regroup




                           PRESENTED BY:
#DMA2012
                     #thinktank

SOCIAL CHARITY
THINK TANK




     PRESENTED BY:
#DMA2012
                     #thinktank

SOCIAL CHARITY
THINK TANK




     PRESENTED BY:
#DMA2012
                     #thinktank

SOCIAL CHARITY
THINK TANK




     PRESENTED BY:
#DMA2012
                     #thinktank

SOCIAL CHARITY
THINK TANK




     PRESENTED BY:
#DMA2012
                                                   #thinktank

               SOCIAL CHARITY
               THINK TANK
TASK STATEMENT

Have teenagers and college students take action with
DoSomething.org and the "Grandparents Gone Wired"
campaign through creative YouTube integration.




                          PRESENTED BY:
#DMA2012
                     #thinktank

SOCIAL CHARITY
THINK TANK




     PRESENTED BY:
#DMA2012
                                                                                       #thinktank

                         SOCIAL CHARITY
                         THINK TANK
BRAINSTORM RULES
The Vocabulary
•  IW = ‘I Wish…’
•  H2 = ‘How to…’
    •   All statements should be framed in one of these formats. This keeps the tone of the brainstorm
        positive and helps attendees build on each other’s ideas. For instance:
        •   IW DoSomething.org could….
        •   H2 make DoSomething.org the #1 YouTube channel for …

No ‘Black Hatting’
•   All ideas are good ones – or at least helpful in guiding us toward the ‘right idea’
•   Treat each fellow brainstormer – and his/her idea – with respect and help each other refine and build
    upon ideas

                                             PRESENTED BY:
#DMA2012
                              #thinktank

        SOCIAL CHARITY
        THINK TANK
ICE BREAKER




              PRESENTED BY:
#DMA2012
                                                   #thinktank

               SOCIAL CHARITY
               THINK TANK
TASK STATEMENT

Have teenagers and college students take action with
DoSomething.org and the "Grandparents Gone Wired"
campaign through creative YouTube integration.




                          PRESENTED BY:
#DMA2012
                               #thinktank

        SOCIAL CHARITY
        THINK TANK
EXCURSION #1




               PRESENTED BY:
#DMA2012
                               #thinktank

        SOCIAL CHARITY
        THINK TANK
EXCURSION #2




               PRESENTED BY:
#DMA2012
                               #thinktank

          SOCIAL CHARITY
          THINK TANK
WRAP-UP




               PRESENTED BY:
#DMA2012
                                                                           #thinktank

                    SOCIAL CHARITY
                    THINK TANK
              STATS
•   Over 4 billion hours of video are watched each month on YouTube
•   Traffic from mobile devices tripled in 2011
•   500 years of YouTube video are watched every day on Facebook, and over
    700 YouTube videos are shared on Twitter each minute
•   Millions of subscriptions to YouTube happen each day. (Subscriptions allow
    you to connect with someone you’re interested in — whether it’s a friend, or
    the NBA — and keep up on their activity on the site

                                                   http://www.youtube.com/t/press_statistics
                                   PRESENTED BY:
#DMA2012
                                                                    #thinktank

                    SOCIAL CHARITY
                    THINK TANK
              OPTIONS
•   Video Playlists (curated lists of your own videos with separate URL)
•   Video Ad Overlays can promote websites & additional videos
•   Closed Captions can emphasize a point and improve SEO
•   Custom Messages can be inserted with every video posting which then
    appears in the “activity feed” for friends and followers to see




                                   PRESENTED BY:

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The Social Charity Think Tank

  • 1. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK with PRESENTED BY:
  • 2. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK Calvin Stowell Persia Tatar Michael J. Lamp Social Strategist Founder Social & Digital Media Strategist DoSomething.org Social Media Society Hunter PR @dosomething @socmedsoc @mjlamp PRESENTED BY:
  • 3. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK HOW IT WORKS • Briefing from Charity • Brainstorming Excursions • Regroup PRESENTED BY:
  • 4. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK PRESENTED BY:
  • 5. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK PRESENTED BY:
  • 6. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK PRESENTED BY:
  • 7. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK PRESENTED BY:
  • 8. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK TASK STATEMENT Have teenagers and college students take action with DoSomething.org and the "Grandparents Gone Wired" campaign through creative YouTube integration. PRESENTED BY:
  • 9. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK PRESENTED BY:
  • 10. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK BRAINSTORM RULES The Vocabulary • IW = ‘I Wish…’ • H2 = ‘How to…’ • All statements should be framed in one of these formats. This keeps the tone of the brainstorm positive and helps attendees build on each other’s ideas. For instance: • IW DoSomething.org could…. • H2 make DoSomething.org the #1 YouTube channel for … No ‘Black Hatting’ • All ideas are good ones – or at least helpful in guiding us toward the ‘right idea’ • Treat each fellow brainstormer – and his/her idea – with respect and help each other refine and build upon ideas PRESENTED BY:
  • 11. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK ICE BREAKER PRESENTED BY:
  • 12. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK TASK STATEMENT Have teenagers and college students take action with DoSomething.org and the "Grandparents Gone Wired" campaign through creative YouTube integration. PRESENTED BY:
  • 13. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK EXCURSION #1 PRESENTED BY:
  • 14. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK EXCURSION #2 PRESENTED BY:
  • 15. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK WRAP-UP PRESENTED BY:
  • 16. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK STATS • Over 4 billion hours of video are watched each month on YouTube • Traffic from mobile devices tripled in 2011 • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute • Millions of subscriptions to YouTube happen each day. (Subscriptions allow you to connect with someone you’re interested in — whether it’s a friend, or the NBA — and keep up on their activity on the site http://www.youtube.com/t/press_statistics PRESENTED BY:
  • 17. #DMA2012 #thinktank SOCIAL CHARITY THINK TANK OPTIONS • Video Playlists (curated lists of your own videos with separate URL) • Video Ad Overlays can promote websites & additional videos • Closed Captions can emphasize a point and improve SEO • Custom Messages can be inserted with every video posting which then appears in the “activity feed” for friends and followers to see PRESENTED BY: