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Selling the Big Idea: Helzberg Diamonds

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Selling the Big Idea: Helzberg Diamonds

Editor's Notes

  1. Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
  2. Once users went to Google and searched for “love”, they would see an ad for Helzberg that advertised a unique offer to help promote the new Helzberg.com and available only by searching for “love” and variations of “love” (e.g. loved, loves, loving) on Google.
  3. Target bloggers & leak promo on FB and TwitterCoupon leaked on a coupon site