15. Applied comprehensive global segmentation that provided core direction of the
key needs and wants of the target audience for every aspect of the new site
Designed to focus on the convergence of the needs of all customer types
Designing Lenovo.com for the Visitor
Kevin
Go-getter
Cara
Social Savvy
Nick
Tech Trendsetter
SMB
Enterprise
20. Lenovo 2.0: Mobile Web Leadership?
• Inconsistent user experiences by country
• Variation in breadth of global mobile footprint
• No leader delivering an end-to-end solution – Learn, Shop &
Support
Lenovo must move quickly to deliver a
differentiated mobile experience
21. What does that mean?
Deliver a Lenovo Mobile-Optimized site globally
Leveraging 1.0 framework
Includes support of key launch campaigns
Develop Mobile Expertise – Region & Global
Deliver an Integrated Experience across
channels
Track Performance through Region Dashboards
Integrate Mobile Advertising into media plans
Must Deliver a Full Mobile Competency
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